What are the opening hours?

Tuesday 10am - 5pm Wednesday 10am - 5pm Thursday 10am - 5pm Friday 10am - 5pm Saturday 10am - 4pm

Modish

Name: Modish
Address: 217 West Water Street, Decorah, IA, 52101, US
Telephone: +15633823600
Price range: $$

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Fashion. For Real Life. It's more than a tagline. It's our mission. We have real bodies and real lif

10/30/2026

Mark your calendars! In ONE week we will celebrate our anniversary…

Fourteen years ago, we opened our doors in downtown Decorah. Since then, you’ve trusted us with first dates, weddings, big trips, and every ordinary Tuesday in between. This birthday is really a thank you to you, our Trendsetters.

Join us Friday and Saturday, November 6 and 7, to celebrate.

🎁 Spend $100 and take home a genuine suede wristlet as our gift to you.

🍂 Shop the season’s newest arrivals, including faux fur jackets and wraps, bandana scarves, and the cozy layers we can’t stop styling.

We’ll be ready with honest opinions, full outfits, and plenty of reasons to celebrate. We can’t wait to see you.

📍 Modish, 217 W Water St, Decorah
🕙 Friday 10 to 5 · Saturday 10 to 4

10/29/2026

A moment of appreciation for Jessica.

She was one of our very first customers. Then last November, when I was running on empty, she walked through the door and offered to roll up her sleeves and jump in.

She’s been here ever since.

She styles you with such care, and she keeps thinking about you long after you’ve left. She wonders how you’re coping after a loss, or how the celebration of your big win felt. She’s the reason every new arrival makes it from the backroom to the floor unpacked, steamed and tagged. She brings order to every corner of this shop, and on the days I needed it most, she quietly held me up.

Some people show up for you. Jessica showed up and stayed.

Thank you, friend. I’m so grateful you’re part of Modish, and part of my life.

Next time you’re in, tell her what you’re celebrating. And leave her some love in the comments. 🤍

10/26/2026

Your phone has been through enough this month.

That wedding guest dress in your cart, though? Still waiting for you. 👻

10/25/2026

You RSVP’d yes. Now what? 🥂

Black tie, cocktail attire, or “formal but it’s in a barn.” Whatever the invitation says, show up in something that feels like you, just dressed up for the occasion.

Shop wedding guest looks before they’re gone.🖤

10/18/2026

Best selling tees in Modish history. 🐐 No pressure.

Tomi, Rommy, Remy & Amelia. Soft mineral wash. 100% cotton. Preshrunk, so no dryer drama.

Shop them in store or online.

10/07/2026

Broom parked. Hat on.

Witches Night Out, Thursday 10.15.

10a-8p

First dibs on our Holiday Collection. A Practical Magic 2 lip balm with $100 purchase. A scratch off worth up to 40% off. And brews from our cauldron.

Your fate awaits. 🔮

10/07/2026

I could not be more proud of this team-Annette, Patty, Jessica, Jane (and unable to attend: Sadia, Niki, Ava & Sam) for being honored with the Customer Service Award at last week’s Annual Chamber Business Awards Event.

I have always said I get to work with the best people-meaning our team AND you!

Its truly humbling that you continue to support Modish and the families it represents. It’s a privilege to get to wake up and do something we love every day.

Thank you all. We couldn’t do it without YOU. 🤍

xx,
Stephanie & Mark

📷 : sarahagemanphotography

10/06/2026

We grew up being told what to wear. Skirt: too short. Pants: too tight. Shirt: too revealing.

Don’t walk alone. Park under a light post. Don’t send the wrong signal.

And it still happened to too many of us.

Nearly half of women in the U.S. have experienced some form of sexual violence. One in 5 has experienced r**e or attempted r**e. That’s not a statistic, that’s your friend, your sister or the woman in the fitting room next to you.

Every spring, Luther College hosts the “What were you wearing” exhibit. It displays outfits like the ones survivors were wearing when they were assaulted. Sweatpants. Work clothes. A child’s top. Pajamas. Ordinary things.

If you’ve never seen it, go. Take a friend. Bring your sons and daughters.

It is never about the clothes. It was never about us.

If you need someone to talk to, RAINN is free and confidential, 24/7. 1-800-656-HOPE or rainn.org

🤍 Wear what you want. It’s your body.

05/21/2026

Modish is hiring! 👯

We’re looking for someone who loves style, creativity, people, and the behind the scenes magic of boutique life.

Think:
• styling clients
• creating content
• merchandising new arrivals
• learning the business side of retail
• becoming Stephanie’s right hand person

30–36 hours per week, including at least two Saturdays a month.
Growth opportunities for the right person.

Interested in fashion, ecommerce, marketing, or merchandising? Apply in person with your resume and tell us why you’d be a great fit. 🫶🏼

05/12/2026

I thought we would start with you!

After operating with a smaller but amazing team for quite some time, I am finally ready to begin the process of finding the next people who will help shape the future Modish experience alongside me.

We are currently hiring for:
🤍 Personal Stylist
🤍 Retail Apprentice

If you are dependable, creative, socially engaging, and excited by small business, I would truly love to meet you.

Visit our website to read the full job descriptions and learn more about each opportunity. Because these positions are centered around face to face connection and community, resumes and references are accepted in store only.

I would be grateful if you shared this with someone who came to mind.

🫶🏼
Stephanie

Address

217 West Water Street
Decorah, IA
52101

Opening Hours

Tuesday	10am - 5pm
Wednesday	10am - 5pm
Thursday	10am - 5pm
Friday	10am - 5pm
Saturday	10am - 4pm

Telephone

+15633823600

Website

https://www.modishdecorah.com/

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