What are the opening hours?

Monday 8:30am - 4:30pm Tuesday 8:30am - 4:30pm Wednesday 8:30am - 4:30pm Thursday 8:30am - 4:30pm Friday 8:30am - 3:30pm

Appleton Downtown

Name: Appleton Downtown
Address: 333 W College Avenue, Suite 100, Appleton, WI, 54911, US
Telephone: +19209549112
Price range: $$
Rating: 4.3

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Appleton Downtown

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Downtown Appleton, where original experiences and exceptional value come together to create memorable moments. Appleton Downtown, Inc.
(545)

There is something here for everyone, whether you’re a history buff, foodie, music lover, or art enthusiast, we've got you covered. (ADI) is a not-for-profit community coalition dedicated to an economically strong, safe, attractive and exciting downtown. Our goal is to be the leader in creating a vibrant, exceptional downtown, dedicated to being a regional destination to work, live, learn, shop and play. ADI takes a leading role in keeping the area clean. We work closely with the City of Appleton Public Works Department to keep the central city a clean and attractive place to work or play. Whether it's monitoring garbage and recycling container areas or just being the go-to person when a problem creeps up, ADI makes keeping the area clean a top priority. When it comes to safety, Appleton has been ranked as one of the nation's safest cities. ADI has worked closely with businesses and the Appleton Police Department and developed the Downtown Watch Program, which is making an already safe area even more secure.

10/29/2026

Come be part of the magic on Halloween! 🪄

A century later, Houdini’s legacy lives on in Appleton! 🎩✨

Join us in downtown Appleton as we commemorate the 100th anniversary of world-renowned illusionist and escape artist Harry Houdini’s passing with the dedication of an official Wisconsin State Historical Marker in Houdini Plaza.

📍 Houdini Plaza | Downtown Appleton
🗓️ October 31, 2026
🕥 10:30–11 a.m. | Historical Marker Dedication
🕚 11 a.m.-2 p.m. | Live Entertainment

The celebration continues after the dedication with a free, family-friendly event featuring live music, magic, and variety performances by Prof. Pinkerton Xyloma and Dead Man’s Carnival. 🎶🪄

Celebrate the remarkable life of a performer whose story remains part of Appleton’s history, and enjoy entertainment in the heart of the Fox Cities!

Learn more about the Wisconsin State Historical Marker and plan your next visit to the at https://www.foxcities.org/events/wisconsin-state-historical-marker-dedication/

10/27/2026

Celebrate the Year of Houdini in Downtown Appleton! October 31–November 7 for upcoming events honoring Appleton's hometown legend, Harry Houdini. 🎩🪄

Make plans to experience a little magic Downtown this Halloween weekend, and beyond! Check out all the Houdini happenings, here: https://www.houdiniappleton.com/

10/16/2026

The votes are in! 🍲

Hundreds of soup lovers joined us for another sold-out Downtown Appleton Soup Walk and cast their votes for their favorite soups. Now, it’s time to reveal the winners of the East and West routes!

East End Route:
🥇 Eagle Point Senior Living: Wisco Brat and B**r Cheese with Caramelized Onions and a Pretzel Crumble
🥈 Vault 202 Brewery and Taproom: Carrot Truffle Bisque
🥉 Voyageurs Bakehouse: Rosemary Sourdough Dumpling with Chicken and Mushroom

West End Route:
🥇 Fratellos Waterfront Restaurant Appleton: Toasted Coconut and Butternut Squash
🥈 ACOCA Coffee: Chicken Poblano
🥉 Tipsy Taco & Tequila Bar: Black Truffle Chile Poblano Bisque

10/02/2026

There is so much amazing shopping to discover in the Fox Cities, and a lot of it is right here in Downtown Appleton! 🛍️💛

An inclusive guide for a fall shopping trip in the Fox Cities, including shops in downtown Appleton and Neenah, Wisconsin.

09/29/2026

🍲 Soup Walk is officially SOLD OUT!

A big thank you to all of our dedicated Soup Walk fans! We’ve officially reached capacity for both the East and West Routes.

Want to be added to the waitlist? Contact the Appleton Downtown office at 920-954-9112 or [email protected] and provide the following information:

• Full Name
• Phone Number
• Email Address
• Preferred Route
• Number of Tickets

09/25/2026

Will you be visiting Downtown Appleton this weekend for Appleton's Octoberfest?!

While you’re here enjoying the festivities, be sure to make time to explore Downtown Appleton’s local businesses. Grab a bite to eat, stop in for a drink, do some shopping and discover something new!

Find a full directory of Downtown Appleton businesses on our website and plan your visit: https://bit.ly/3TT7TfD

09/23/2026

PSA! Appleton's Octoberfest is cashless! 💸

Reminder: Octoberfest is CASHLESS 💳

Wristbands and drink tickets will be available for purchase by credit card/tap-to-pay only - cash will not be accepted.

However, we still encourage you all to bring cash for our many vendors lining the Ave! Food and Arts & Crafts vendors vary in what payment methods they accept, so make sure to have both your card and cash ready for the event on Sept. 26.

Have more questions? Check out our FAQ page ⏩ https://octoberfestweekend.com/octoberfest/faqs/

09/23/2026

We are excited to announce that the Indoor Fox Den Mini Market is back for the 2026-2027 season!

Vendor spaces are extremely limited, and applications will be thoughtfully reviewed to create a diverse mix of vendors and avoid overlapping products.

Applications are NOW OPEN! 🎉
Apply today for your chance to be part of this season’s Indoor Market: https://forms.gle/5TsYVXjxY7uEqM347

09/22/2026

Join the Fox Cities Performing Arts Center on Friday, October 2, for a one-of-a-kind evening! Enjoy live performances, Broadway Karaoke, culinary tastings, raffles, a w**e pull, and more while exploring the venue like never before. Every ticket supports arts education, accessibility initiatives, and community programs throughout our region.
Get your tickets today and experience a night that's as fun as it is meaningful!
https://bit.ly/4yb80SA

Address

333 W College Avenue, Suite 100
Appleton, WI
54911

Opening Hours

Monday	8:30am - 4:30pm
Tuesday	8:30am - 4:30pm
Wednesday	8:30am - 4:30pm
Thursday	8:30am - 4:30pm
Friday	8:30am - 3:30pm

Telephone

+19209549112

Website

https://appletondowntown.org/adi-sponsored-events/

Alerts

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