Townsend Mercantile Co.

06/12/2026

We’ve said it once and we’ll say it again…it’s hat girl summer.☀️

Our team is more than ready, come shop their favorite hats and more in store or on our website!

06/11/2026

It’s our birthday month and we’re celebrating BIG! Join us next Saturday, June 20th for an in-store celebration like you’ve never seen. From games to photo-ops, we’re gonna have it all.

There will also be a surprise drop happening the morning of the party! Keep an eye on our socials the next few days for a reveal of what’s dropping…🤫

06/10/2026

Please help us welcome the three newest members of the TMCO family! We recently brought on Bailey as our new assistant manager, and Ella and Savannah as our newest sales associates. We are so excited to have them as part of our team!

Lastly, we can't forget Sam, everyone's favorite store dog, and our cutest employee.🐕

06/09/2026

That’s more like it!

Introducing our new in Volcano, Havana Vanilla, Isla Bloom, and Coconut Santal. The perfect summer scents your home won’t be complete without.

06/08/2026

Anyone who has visited Townsend knows that this is the bears’ city, we’re just living in it. Come by and grab your bear merch, and check out the bear related giveaway on our story today for a chance to win a TMCO gift card!

06/07/2026

As you can all see, the camera loves Zack…it’s unclear whether Zack loves the camera or not. 🙈

06/07/2026

Keeping your POLYWOOD outdoor furniture looking brand new is easy with these cleaning tips from designer/contractor Anthony Carrino.

06/07/2026

Apparently this isn’t what they meant by balancing our expenses? We don’t know about y’all, but but they look pretty balanced to us…

06/05/2026

Love when local businesses continue to pour into our community 🫶🏼

Lodging | Award-Winning Appalachian Dining | Weddings & Events | Seasonal Concerts

06/04/2026

We’re always looking for unique items you can’t find just anywhere, and our custom-designed shirts are some of our favorites!

Featuring exclusive designs for Townsend, the Smoky Mountains, and Cades Cove, these collections are made just for our shop. Many designs also have matching pillows, tea towels, and ornaments to complete the collection.

Stop by and find your favorite piece of the Smokies! 🏔️❤️