BTI, 33 Velocity Way, Santa Fe, NM (2026)

06/19/2026

A versatile saddle option with broad rider appeal.

The Charge Spoon features a lightweight, slender profile with a pressure relief channel and high-density padding for support across MTB and road applications. Select models include a reflective rear panel for added visibility.

A reliable choice for a wide range of builds and replacements.

06/19/2026

Premium freehub body upgrades designed for DT Swiss hub systems.

Lightweight freehub bodies feature ceramic bearings for reduced friction and improved efficiency, with compatibility across XDR, HG, and Campagnolo driver standards within DT Swiss platforms. Precision-built to integrate with DT hub architectures like 240 and EXP.

A strong upgrade option for performance-focused wheel builds and service.

06/19/2026

A durable, adjustable plier option for everyday shop use.

The Wiha Classic Grip V-Jaw pliers feature multiple jaw positions for versatility, with hardened jaws and cutting edges for long-term durability. A riveted joint design ensures strength under repeated use.

A dependable addition to any service bench.

06/17/2026

A traditional cloth tape option with reliable performance.

Velox Tressostar features 100% cotton construction with adhesive backing for secure installation and reinforced edges for durability. A go-to choice for riders seeking classic feel and dependable grip.

A staple for road builds and retro-inspired setups.

06/17/2026

Taos Bakes bars are crafted in New Mexico using all-natural, gluten-free ingredients designed to provide steady, sustained energy. Individually packaged and ready for display, they fit easily into grab-and-go nutrition sections.

A strong addition for shops looking to offer clean, approachable fueling options.

06/17/2026

A fast-rolling tire with cornering confidence for mixed conditions.

The Terrene Tires Yippee Ki Yay features shallow, siped center k***s for efficiency, paired with taller side lugs for improved traction in softer corners. Tubeless-ready construction supports modern setups and reliable performance.

A strong option for riders looking to balance speed and control.

06/17/2026

Sixpack Racing Is Now at BTI | Premium Components for MTB & Gravel Riders

BTI is excited to welcome Sixpack Racing to our growing lineup of premium cycling brands! Known for their high-performance components and bold design, Sixpack Racing delivers cockpit parts and accessories built for MTB, gravel, and road riders who demand reliability and style.

Whether you're a bicycle retailer, service department, industry professional, or passionate rider, this overview highlights new opportunities for stocking premium bicycle components that riders are asking for.

06/17/2026

A distance-focused saddle designed for long ride comfort.

The Terry Cycling Butterfly Century features an extended cutaway and Poron XRD inserts to improve shock absorption and reduce pressure over extended efforts. Paired with a supportive shape and lightweight rails, it’s suited for endurance road and gravel applications.

A strong option for riders prioritizing comfort on longer rides.

06/16/2026

Taos Bakes bars are crafted in New Mexico using all-natural, gluten-free ingredients designed to provide steady, sustained energy. Individually packaged and ready for display, they fit easily into grab-and-go nutrition sections.

A strong addition for shops looking to offer clean, approachable fueling options.

06/15/2026

A go-to grease for suspension service and performance.

Slickoleum is formulated to reduce breakaway friction and static drag, improving small-bump sensitivity. Safe for seals and O-rings, and resistant to water washout, it supports consistent performance across a range of suspension applications.

A staple for suspension servicing and rebuilds.

BTI

06/19/2026

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06/15/2026

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