The Velvet Chapter

The Velvet Chapter A Romance & Fantasy bookstore coming soon to Petaluma, CA. Cozy corners, epic stories, and a little magic in every chapter.

A year ago this August, we open our velvet lined door into our little bookshop in Petaluma for the first time.Before we ...
06/04/2026

A year ago this August, we open our velvet lined door into our little bookshop in Petaluma for the first time.

Before we did we had early supporters whose names live on our digital wall forever. The Velvet Circle.

Since then, so many of you have told us the same thing:
“I wish I had known. I would have joined!”
This is for you.
The Velvet Circle is opening for 2026. A way for the people who love this place to be part of the story as we close our first year and walk into our second.

Two ways to join. Both one-time, never a subscription.

Sixty dollars: your name on the 2026 wall and an exclusive 2026 Velvet Circle tote, designed only for this year.
One hundred and twenty dollars: everything above, plus a Velvet Circle Membership Card that unlocks five percent off in-store for the full year ahead.

Your Chance to join the Circle closes August 2, our one-year anniversary.

Link in bio. We will see you in the Circle.

🌾🗡️ Late Night Release Party 🗡️🌾The Velvet Chapter will be open late on Monday, June 8th starting at 9PM to celebrate th...
06/03/2026

🌾🗡️ Late Night Release Party 🗡️🌾

The Velvet Chapter will be open late on Monday, June 8th starting at 9PM to celebrate the release of two highly anticipated reads:

🔪Harvest Season* by Brynne Weaver
🦋Light Wielder* by Rachel Schneider

Join us after hours to be among the first to get your hands on these new releases, browse the shop, and spend an evening with fellow readers as we celebrate two books we're incredibly excited about.

And because no trip to Cape Carnage is ever quite what it seems... Brynne Weaver's team has entrusted us with a few special surprises. 👀

We can't tell you exactly what they are. We probably shouldn't. Some secrets are best left buried.

Let's just say that guests who purchase Harvest Season may find a little something extra waiting for them... while supplies last.

📅 Monday, June 8
⏰ 9 PM
📍 The Velvet Chapter

The harvest is coming. The light is rising. And Cape Carnage has a secret to share. 🔪🌾✨

Local Author Signing Join us on Saturday, June 13th from 11 AM–3 PM as we welcome local author Jo Morgan Sloan to The Ve...
06/03/2026

Local Author Signing

Join us on Saturday, June 13th from 11 AM–3 PM as we welcome local author Jo Morgan Sloan to The Velvet Chapter!

Meet the author behind Stableshoes and Scars & Honey, chat about their writing journey, and discover your next favorite local read. Whether you're already a fan or love supporting local authors, this is the perfect opportunity to connect with an author from our community and add something special to your bookshelf.

Jo will have books available for purchase in-store, and will be signing throughout the afternoon.

📚 Featuring Jo Morgan Sloan
📅 Saturday, June 13th
⏰ 11 AM–3 PM
📍 The Velvet Chapter

Come celebrate local storytelling with us and help us give Jo a warm Velvet Chapter welcome! ❤️

📚 New Release Tuesday 📚Fresh stories have arrived on our shelves, and this week's lineup is bringing romance, adventure,...
06/02/2026

📚 New Release Tuesday 📚

Fresh stories have arrived on our shelves, and this week's lineup is bringing romance, adventure, mystery, and a touch of the divine.

Featured releases:

💋 *Kissed by the Gods* by Caty Rogan — a captivating romantasy filled with destiny, desire, and the kind of magic that changes everything.

⚔️ *Nobody's Quest* by Alyssa Day — an epic adventure packed with humor, heart, and a heroine determined to carve her own path.

🏝️ *My Killer Vacation* by Tessa Bailey — the fan-favorite romantic suspense that delivers laugh-out-loud chemistry, murder mystery mayhem, and plenty of swoon-worthy moments.

🖤 *Lover Forbidden* by J.R. Ward — return to the world of the Black Dagger Brotherhood for a dark, emotional, and unforgettable paranormal romance.

Whether you're in the mood for gods and magic, a thrilling quest, vacation romance gone delightfully wrong, or vampire heroes who never fail to steal our hearts, there's a new release waiting for you.

Which one is heading straight to your TBR?

05/31/2026

We are down in Berkeley for Bay Area Book Festival at the Magnus stage. Come check us out.

Looking for The Velvet Chapter at Bay Area Book Festival tomorrow? We've got you covered! ✨📚You can find us in Small Pre...
05/30/2026

Looking for The Velvet Chapter at Bay Area Book Festival tomorrow? We've got you covered! ✨📚

You can find us in Small Press Alley, near The Magnes Collection in Berkeley.

While you're there, don't miss the incredible lineup of panels hosted throughout the day at The Magnes, featuring romance, romantasy, and fantasy authors discussing everything from dangerous bargains and epic quests to swoon-worthy romances and dark magic.

Stop by to say hello, browse our curated selection of books, grab some bookish goodies, and spend the day celebrating stories with fellow readers.

📍 Small Press Alley
📍 Outside The Magnes Collection
📅 Sunday, May 31

Will we see you at Book Fest? ✨

Wanderers Guild returns Saturday, May 30th at 10 AM 🎧📚Grab your headphones, your current audiobook obsession, and come w...
05/29/2026

Wanderers Guild returns Saturday, May 30th at 10 AM 🎧📚

Grab your headphones, your current audiobook obsession, and come wander with us through downtown Petaluma for a cozy, low-pressure morning built for romantasy lovers, audiobook addicts, and anyone who loves getting lost in a good story.

We’ll meet at The Velvet Chapter, stroll together along the Petaluma River Park Trail and end back at the shop for browsing, relaxing, and maybe finding your next read.

Plus, complete the full walk and receive 10% off in store that day.

No RSVP needed. Just show up ready to wander.

Will we see you there? ✨

05/29/2026

THE PRELUDE IS LIVE.
Gabi’s working the machine right now, pulling tokens for the prize drawing — and you’ve gotta be in the room to win.
Doors are open. The energy’s already building. We’re not waiting til the 31st to start celebrating.
& Already here? Drop “I’M HERE” in the comments and let everyone know.
& Not yet? Grab your people and come out - this is the one you don’t want to hear about tomorrow.
The Hall of the Above

The Bopca refuses to deal with Donut after the last incident. The party needs better gear, fresh dice, and a board to ro...
05/26/2026

The Bopca refuses to deal with Donut after the last incident. The party needs better gear, fresh dice, and a board to roll on while they wait for the next floor to load.

Your mission: Find them a new shop. Word is there’s a pair of merchants in town. Green-skinned. They stock dice, decks, dungeons, enough to outlast the worst of the Al’s experiments.
Solve the clue.

Take a selfie with the Velvet Chapter poster. Tag us and the location. Come back to VC Safe room and claim your loot!
Final Quest live May 27 & expires May 31
Two more quests drop through the month. Complete all four and your name goes into the draw for the Gold Velvet Chapter Loot Box.
Grab a crawler friend. The clock is running.

Address

2120 Allston Way
Petaluma, CA
94704

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