What are the opening hours?

Monday 11am - 7pm Tuesday 11am - 7pm Wednesday 11am - 7pm Thursday 10am - 8pm Friday 10am - 8pm Saturday 9am - 8pm Sunday 10am - 6pm

The Soap Opera

Name: The Soap Opera
Address: 319 State St, Madison, WI, 53703, US
Telephone: +16082514051

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The Soap Opera

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Serving you since 1972. Get your high quality grooming/beauty supplies, locally made soaps, and your everyday necessities here at The Soap Opera!

https://linktr.ee/thesoapopera The Soap Opera is small women owned business in the heart of downtown Madison Wisconsin. We have been serving our customers since 1972! We have a wonderful store front on State street in Madison, but we also serve our customers worldwide via our website at thesoapopera.com. The Soap Opera carries everything from cost efficient to very high end beauty products, but all only with natural and good for you ingredients! With a wide range of inventory we can provide you with custom scenting (we have over 130 essential and perfume/cologne oils with millions of combinations!) for everything from lotions to body washes, as well as massage tools, bath accessories, bar soaps, body washes, lotions and so much more! Please take the time of visit our shop or website for your beauty care needs.

11/04/2026

Even though it is now November, It’s not too late to purchase some fall items! We also have many fall items on our sale rack, with items up to 50% off.

11/02/2026

Nominations for BRAVA’s 2027 Raves & Faves have officially begun, and we’d love your support! Nominate The Soap Opera for Favorite Gift Shop from November 1–23! 🛍️

Every nomination means so much to our little shop. Thank you for supporting local! 💕

Link in bio to nominate us!

10/31/2026

It's almost November! Free gift wrap, hot cocoa, & many amazing deals to come this month. Stay tuned!

10/29/2026

Shopping small means supporting the people and places that make Madison special! We are grateful to be part of the community and to everyone who supports us. 🫶

The next time that you find yourself downtown, stop by and say hi!

10/27/2026

If your favorite Madison spots had a signature scent...

Which one is your favorite? Come create your own signature scent at The Soap Opera! 🫧

Photo credits belong to their respective owners. Photos are not our own.

10/25/2026

Newly Restocked Beekman Products 🐐

We just restocked our Beekman section! Beekman’s cruelty free products center on nutrient-rich goat milk and probiotic extracts designed to nourish and protect dry and/or sensitive and reactive skin.

10/23/2026

Let’s build your perfect shower routine 🫧

Swipe through and pick your favorite from each slide! Which products are making it into your everything shower?

10/22/2026

We often get asked if our giant rubber duckies are for sale. The answer is yes!! Thank you Lillian for this awesome review. We are so glad you found us!

10/20/2026

Boo! 👻 Downtown Family Halloween is almost here!

Stop by for some Halloween fun for families including Hay Rides around the Capitol Square, crafts, art projects, stories and songs, trick or treat at participating businesses including The Soap Opera, and more!

10/16/2026

Spella has fallen...🖤🪦💔
We are heartbroken, but in her honor we wanted to celebrate all of our witchy items! Come check them out!

Address

319 State St
Madison, WI
53703

Opening Hours

Monday	11am - 7pm
Tuesday	11am - 7pm
Wednesday	11am - 7pm
Thursday	10am - 8pm
Friday	10am - 8pm
Saturday	9am - 8pm
Sunday	10am - 6pm

Telephone

+16082514051

Website

http://www.thesoapopera.com/

Alerts

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