Shop Local Color NYC

Shop Local Color NYC http://www.ShopLocalColorNYC.com Look cool, feel comfortable, support independent brands. That is our goal.

Local Color NYC is a boutique located in Greenpoint, Brooklyn. We feature and promote apparel, jewelry, accessories, and cool stuff from small businesses and designers around the country. Come visit us at 206 Franklin Street, Brooklyn, NY 11222.

Linen is the ultimate "quiet luxury" fabric, prized not just for its effortless aesthetic but for its incredible perform...
05/28/2026

Linen is the ultimate "quiet luxury" fabric, prized not just for its effortless aesthetic but for its incredible performance in the humid heat of a NYC summer. Unlike synthetic fibers, linen is highly breathable and moisture-wicking, capable of absorbing up to 20% of its weight in moisture before even feeling damp. This natural thermoregulation keeps the skin cool and dry, making it a staple for summer wardrobes. Beyond comfort, linen is one of the world’s most durable and sustainable textiles; it is derived from the resilient flax plant, requires significantly less water to produce than cotton, and actually becomes softer and more lustrous with every wash. A 100% linen piece isn't just a seasonal purchase, it’s a long-lasting investment in sustainable, sophisticated style.

And just like that, the temps have turned again in NYC. These best selling Stretch Twill Trousers from Local Color NYC a...
05/21/2026

And just like that, the temps have turned again in NYC.

These best selling Stretch Twill Trousers from Local Color NYC are designed to be your new go-to, offering a sleek, minimalist silhouette without sacrificing the ease or comfort.

Crafted from a "buttery soft" twill fabric, these trousers feature a high-quality blend of Tencel (Lyocell) and cotton, providing a luxurious hand-feel and breathable wear. The addition of spandex ensures a perfect, flexible fit that moves with you from morning meetings to evening drinks.

Corset Sweetheart DressShowstopping linen blend fit and flare red dress. Midi length dress with a corset inspired bodice...
05/21/2026

Corset Sweetheart Dress

Showstopping linen blend fit and flare red dress. Midi length dress with a corset inspired bodice. Structured and lined in the bodice with cotton, sweetheart neckline and cinching lace up closure at the back. Chevron waist detail shows off your curves, making this a really special dress. Hidden side zipper closure ensures a true fit, and slit at left leg. Flowy at the skirt and fitted at the top, this is a gorgeous dress for Summer!

Styled with:
Verona Sunglasses
James Leather Crossbody ( )
Gold Filled Jewelry ( )
📸

100% Italian Linen
05/18/2026

100% Italian Linen

You're invited to a special pop up with sustainable designer Meet New York based designer Hagar Geist. Her fashion labe...
05/14/2026

You're invited to a special pop up with sustainable designer

Meet New York based designer Hagar Geist. Her fashion label is Hidden Lilium, celebrating the female body and its curves with gorgeous fabrics and prints. Her fashion journey began at the age of 15, when unable to find a skirt she was looking for, she sewed her first garment, together with her grandmother.

She has worked for several apparel companies in sales, design, and production. In 2022, while still working full time, she launched her own label, and Hidden Lilium was born! In 2025 she made the leap, left her full time corporate job and dedicated herself to her own styles brand. Hidden Lilium garments are constructed of natural and dead-stock fabrics like cotton, linen, and silk. She also creates gorgeous looks from fabrics that are produced in more sustainable ways, like Lyocell and EcoVero Viscose.

Her garments are designed and manufactured right here in New York, and are thoughtfully created for someone who loves to be bold and isn’t afraid to be a little flirtatious with her style.

We are thrilled to host her first Greenpoint pop-up in our boutique the weekend of May 23, 24. Stop by to see her Dolce Vita Life Spring collection and try on her gorgeous, locally made garments. Online shopping and shipping is available at Hidden Lilium's website: https://hiddenlilium.com/

Local Color NYC, 206 Franklin Street, Greenpoint, Brooklyn

Runaway Flared Maxi Dress. This show stopper of a dress is incredible comfortable tied at the waist, or free and flowy. ...
05/12/2026

Runaway Flared Maxi Dress. This show stopper of a dress is incredible comfortable tied at the waist, or free and flowy. Adjustable straps, pockets, sash belt included. Gorgeous detail on this geometric print, with a peak pleat at chest and back. Full, flowy skirt that moves beautifully with just the right amount of fabric weight. Even at a maxi, 5'2" height can wear this dress, with a slight heel or wedge sandal! Very packable, a dream to quickly steam, a must-do for vacation or travel. Could definitely be styled for a Spring or Summer wedding or event too. 

Happy Mother’s Day from this mom-owned biz 💕
05/10/2026

Happy Mother’s Day from this mom-owned biz 💕

THEY'RE BACK.Your favorite locally made soy candles from have been restocked in spring scents. 8 oz. jars and 3 oz. tin...
05/08/2026

THEY'RE BACK.
Your favorite locally made soy candles from have been restocked in spring scents. 8 oz. jars and 3 oz. tins are available.

05/07/2026

Hey Greenpoint dads… mom really needs some time to herself! This weekend watch the kids and send mom off with a gift card to do some shopping just for her.

NEW cotton wrap dress at Local Color NYC
05/06/2026

NEW cotton wrap dress at Local Color NYC

Local Color NYC has new arrivals every week.NEW Palm Tree Embroidered Set. Top and bottom sold separately. Click to shop...
05/05/2026

Local Color NYC has new arrivals every week.
NEW Palm Tree Embroidered Set. Top and bottom sold separately. Click to shop or visit us in Greenpoint.
206 Franklin Street, Brooklyn 11222

Address

206 Franklin Street
Brooklyn, NY
11222

Opening Hours

Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 11am - 6pm

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