What are the opening hours?

Wednesday 12pm - 7pm Thursday 12pm - 7pm Friday 9am - 6:30pm Saturday 9am - 6:30pm Sunday 10am - 5pm

The Frock

Name: The Frock
Address: 118 S College Avenue, Bloomington, IN, 47404, US
Telephone: +18126682841
Price range: $$

Indiana’s shop for the nontraditional bride ✌️
✨Unforgettable gowns
✨Unforgettable experience

05/13/2026

A trend we can totally get on board with 🫶🏼

So girls the question is, one cake or more?

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📍 Bloomington | Indiana
🫶🏼 For The Non Traditional Bride

2026 Bride To Be | 2027 Bride To Be

05/08/2026

AUDREY 🤍

Will you be our next bride?

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📍 Bloomington | Indiana
🫶🏼 For The Non Traditional Bride

2026 Bride To Be | 2027 Bride To Be

05/06/2026

Welcome to your bridal haven in Indiana ✨

At The Frock Bridal, we’re here to bring you something different — a bridal experience that feels modern, relaxed, personal, and completely unforgettable.

From the moment you walk through our doors, it’s all about finding the dress that feels like you. 🤍

No pressure. No overwhelm. Just beautiful gowns, honest styling advice, and the kind of experience every bride deserves. ✨

04/17/2026

We get asked this all the time… “Who’s your favourite designer?”

Honestly? We could never choose 🤍

Every designer we stock is carefully selected to bring something completely different to our brides — from timeless elegance to modern statement pieces. It’s all about giving you choice, versatility, and something that feels truly you.

Take a look through to see exactly what we mean ✨
Tap the link in our bio to explore our current designers and dresses.

Ready to find your dress?
Book your appointment with us now and let’s find your one 💫

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📍 Bloomington | Indiana
🫶🏼 For The Non Traditional Bride

2026 Bride To Be | 2027 Bride To Be

04/13/2026

2026 Brides 🤍

Ready to find your dress?
Book your appointment with us now and let’s find your one 💫

🤍 Follow Indiana’s Bridal Shop for the nontraditional bride
📍 Bloomington | Indiana
🫶🏼 For The Non Traditional Bride

2026 Bride To Be | 2027 Bride To Be

03/27/2026

TFB Brides ✨

There’s nothing like that moment… when everything just clicks and you realise this is the dress. The smiles, the tears, the feeling—you just know you’ve found the one 🤍

We LOVE spending our weekends helping brides step into that moment. It’s more than just trying on dresses, it’s about creating memories you’ll never forget.

Congratulations to all of our recent brides who Found The Frock with us 🤍

Ready to find your dress?
Book your appointment with us now and let’s find your one 💫

🤍 Follow
📍 Bloomington | Indiana
🫶🏼 For The Non Traditional Bride

2026 Bride To Be | 2027 Bride To Be

02/12/2026

Our Sample Sale is just around the corner!
Swipe for a preview of some of the gowns that will be a part of the sale!

SALE DETAILS✨
🪩 February 27 - March 1
🪩 50-80% off sale gowns
🪩 45 minute appointment
🪩 Bride + 2 guests
🪩 Most gowns are bridal sizes 10-16, limited styles size 18+

Appointments required, book now!!

12/20/2025

⁠
Heather couldn’t have looked more stunning on her wedding day in her customized Row gown and matching Rose veil by ! Heather visited The Frock knowing she was drawn to the Daughters of Simone brand - she ended up loving bits and pieces of multiple gowns and wished she could bring them all together. So that’s exactly what we did!! Heather added bow details and changed the skirt style of the Row gown to make it the dress of her dreams!! ⁠
⁠
Heather, it couldn’t have turned out better, you looked amazing!! Congrats to you and Ethan!!⁠
⁠
VENDOR TEAM:⁠
Venue - .estate
Photographer -
Catering -
Hair - .by.kyla

Address

118 S College Avenue
Bloomington, IN
47404

Opening Hours

Wednesday	12pm - 7pm
Thursday	12pm - 7pm
Friday	9am - 6:30pm
Saturday	9am - 6:30pm
Sunday	10am - 5pm

Telephone

+18126682841

Website

http://thefrockbridal.com/

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