04/20/2026
“the selling of the West preceded the settling of it, sometimes narrowly but other times by decades.” It was an “inescapable fact” that the American West’s so-called traditions were actually “invented by pulp writers, poster artists, impresarios, and advertising men.” To tell the story of the West, then, the teller needs to voice the truth about its fictions, even if that means telling fictions about its truths. McMurtry devoted his whole career to doing just that, across dozens of novels, essay collections, memoirs, a biography, and over 30 screenplays.
By questioning the myth of the cowboy, he offered a different kind of legend, one more suited to this country and its contradictions.
