FR Vincitore

05/08/2026

FR Vincitore didn't start in a boardroom. It started at a yard.

Our founder, Laurie, watched a child get caught in her pony's reins — and in that split second, she knew there had to be a safer way. Not a compromise. Not "good enough." A rein that releases the instant it needs to, and holds firm every other moment in between.

That idea became years of careful design and rigorous testing. Today it's a patented quick-release safety system — trusted by riders, and backed by people who know horses best:

"We support innovation and science-backed products… we hope this will decrease injury risk for both horses and riders." — Dr David Marlin, Equine Scientist

"I can't believe they don't already exist! Every rider should be using them." — Erin Coulter, Pony Club Coach

Competition approved. Rigorously tested. Designed to put you and your horse's welfare first.

Because safety should never be an afterthought. 🤍

Discover the story and the reins → link in bio.

04/08/2026

Learn about our products and why they are selling out so fast right now.

DISCOUNT CODE ON OUR WEBSITE RIGHT NOW. (LINK IN THE BIO)

17/07/2026

If your horse is due a new headcollar, make it this one. The FRV Headcollar combines comfort, safety and style, with our quick-release connector built in. Available in black with chrome or havana with gold. Once you've tried it, you'll never go back to a normal headcollar.

15/07/2026

One day, these reins could save his life or hers.

That's the thought behind our products. Because reins aren't an accessory: they're the line of trust between horse and rider.

So we craft them like lives depend on them. Because sometimes, they do.

Built for the calm moments. Trusted in the scary ones. 🤍

08/07/2026

Liv's favourite, and it's easy to see why. The FRV Eventer rein: soft Italian leather on one side, super grip on the other, with leather loops down the rein for extra security in all conditions. Premium feel, built-in safety. Shop the Eventer collection via the link in bio.

06/07/2026

“I'm a bit of an old fogey. I'm not mad keen on new stuff, but these are a real no-brainer.” Years ago, plenty of riders thought hats were a bit soft. Nobody thinks that now. Safety reins are heading the same way, and this rider is already on board.

03/07/2026

“Being able to focus on my riding instead of worrying about what might happen makes a huge difference.” For this young eventer, FRV reins mean comfort, a great connection with her horse, and the confidence to ride at her best. In her words: “I wouldn't ride in anything else.”

01/07/2026

For horses who like to look super smart, whether out and about or around the yard. The FRV Headcollar: beautifully soft leather, with our connector inside. If your horse gets caught on anything, it pops open and frees them. Gorgeous and safe in equal measure.

29/06/2026

“I've taught hundreds of children, and I wish we'd had these reins then.” From an experienced riding school owner: you can do everything right, with the correct rein length, the right ponies and a safe environment, and there'll still be that one unusual incident. FRV reins look like traditional reins, with a small device that releases under pressure and could save a life. If there's an extra safety precaution, why wouldn't you use it?

24/06/2026