Mooigoed Design

Mooigoed Design ✨Luxury jewellery delivered monthly
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🩶Handmade with love since 2012
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Get inspired by our beautiful hand-made ranges of jewellery, hair accessories, linen and beauty products available in store and online!

I don’t believe jewellery changes who a woman is.I think sometimes it simply reminds her of the woman who’s already ther...
21/08/2026

I don’t believe jewellery changes who a woman is.

I think sometimes it simply reminds her of the woman who’s already there. 🤍

The woman who loves colour.
The woman who laughs loudly.
The woman who spent years putting everybody else first.
The woman who still wants to feel pretty on an ordinary Friday.

And maybe that’s why I love making jewellery so much.

It’s never just the earrings for me.

It’s that tiny moment when she puts them on, looks in the mirror and thinks…

“Oh. I LOVE these.”

That little spark matters. ✨

If another woman needs this reminder today, send it to her.

💞

20/08/2026

You know that feeling when your outfit is fine…

But it doesn’t quite feel like you yet? 👀

And then the earrings go on.

Suddenly the simple top works.
Your face lights up.
You stand a little differently.
And somehow you feel more put together without changing anything else.

That’s what I love about jewellery.

It doesn’t have to change who you are.
The right piece simply brings a little more YOU out. 🤍

Tell me — are you a statement-earring woman or a delicate-earring woman? 👇

Okay, I want to test my theory… 👀Tell me which Mooigoed woman you are:🤍 A — The Minimalist🌈 B — The Colour Lover✨ C — Th...
19/08/2026

Okay, I want to test my theory… 👀

Tell me which Mooigoed woman you are:

🤍 A — The Minimalist
🌈 B — The Colour Lover
✨ C — The Statement Maker
😂 D — Please don’t make me choose

Because after 13 years of helping women choose jewellery in our little Plett store, there’s one thing I’ve learnt:

There is no such thing as one “right” style.

The jewellery you reach for should feel like you.

And sometimes “you” changes depending on the day. 😉

That’s exactly what makes jewellery fun.

Every woman is different. Her jewellery should be too. 💗

Plett may be our home, but you can now find your Mooigoed favourites online — wherever you are in South Africa.

Shop Mooigoed jewellery via the link in our bio.

👇 But FIRST: A, B, C or D?

18/08/2026

Your jewellery says a lot about you… 👀

Maybe you love tiny, delicate pieces you can wear every single day.

Maybe you believe earrings should enter the room before you do. 😂✨

Maybe colour is basically a neutral in your wardrobe. 🌈

Or maybe your jewellery depends entirely on who you feel like being that day.

And THAT is exactly what we love.

There isn’t one Mooigoed woman.

Because every woman is different.

Her jewellery should be too. 🤍

So… which one are you?

A — Minimal 🤍
B — Bold ✨
C — Colourful 🌈
D — Depends on my mood 😂

Then go find the piece that feels like YOU.

→ Shop Mooigoed jewellery through the link in pie bio

17/08/2026

You shouldn’t have to wait for your next Plett holiday to find your Mooigoed. 🤍

For 13 years, women have walked through our doors in Plettenberg Bay and found pieces they love.

Pieces they wear every day.
Pieces they take home from holiday.
Pieces they buy for someone they love.
And sometimes… the piece they absolutely did NOT come in looking for. 😅✨

After 13 years of helping women choose jewellery, one thing is very clear to us:

There is no one-size-fits-all when it comes to personal style.

Some of us love delicate.
Some love bold.
Some layer everything.
Some find one favourite piece and practically never take it off.

Every woman is different.

Her jewellery should be too. 🤍

And now we’re intentionally bringing more of the Mooigoed experience online, so you can discover pieces you love wherever you are in South Africa.

Plett may be our home.

But Mooigoed can come home to you. ✨

→ Shop our jewellery through the link in our bio.

And tell me in the comments: where in South Africa are you following Mooigoed from? 👇

14/08/2026

Maybe getting older isn’t about becoming less.

Maybe it’s about finally becoming MORE you. ✨

Wearing the colour.

Choosing the earrings that might be “a bit much.”

Putting on the pretty things on an ordinary Friday.

And caring a little less whether everybody else would choose them. 🥂

That’s the woman I love creating jewellery for.

Not because she needs jewellery to make her beautiful.

Because she’s finally figured out that she doesn’t need anyone else’s permission to feel beautiful. 🤍

So here’s your Friday reminder:

Wear the earrings. Use the perfume. Open the champagne.

You don’t need an occasion.

You ARE one. 🥂✨

Tag the woman who needs that reminder tonight. 👇

12/08/2026

The finished pair is the pretty part.

The making is where the magic happens. 🌈✨

JOYFULL started as me playing with colour… and somehow turned into a collection that feels exactly like its name.

Bright.
Bold.
Hand-beaded.
A little unexpected.
And definitely not made to disappear into an outfit. 😂

Each pair is R600.

They’re not loaded online yet, so if one has caught your eye, send me JOYFULL and I’ll show you what’s available. 💕

Because sometimes your earrings deserve to be the whole mood.

12/08/2026

Maybe the problem was never that you’re “fussy.” 👀

Buying jewellery online usually works like this:

Scroll.
Scroll.
Scroll some more. 😂
Try to imagine what will suit you.
Choose something.
Hope.

And then somehow… back to wearing those same trusted earrings again. 😭

So with Mooigoed, I wanted to turn that process around.

You don’t start by choosing the jewellery.

You start by telling me about YOU.

Your style.
Your preferences.
The pieces you actually wear.

Then I personally curate your box around those answers. 💕

You still get a say.

You just don’t have to do the choosing.

Want to see how I’d curate yours?

Comment ME 👇 and I’ll message you. 💌

11/08/2026

I said what I said. 😂

You don’t need another 20 pieces of jewellery.

You need the pieces that make you reach for them again and again.

That’s the whole thinking behind Mooigoed.

You tell me about you.

Then instead of scrolling through hundreds of pieces trying to decide what you’ll actually wear…

I curate your box.

That’s not “random jewellery.”

That’s jewellery chosen with you in mind. 💕

If you’ve been watching Mooigoed and wondering whether it’s for you:

Comment STYLE and I’ll send you the details personally. 💌

I cannot be the only woman who does this. 😂Own plenty of jewellery.Wear the SAME pieces.Over. And over. And over.And tha...
11/08/2026

I cannot be the only woman who does this. 😂

Own plenty of jewellery.

Wear the SAME pieces.

Over. And over. And over.

And that’s actually one of the reasons I wanted Mooigoed to work differently.

I’m not interested in sending you a box of random jewellery just so you have more stuff.

I want to curate pieces that make you think:

“Ohhhh. THIS is so me.” 🥹

You give me your preferences.
I do the choosing.
Your jewellery box gets a much-needed intervention. 😂💕

Want to see how it works?

Comment BOX and I’ll send you the details. 👇

Address

Lookout Centre, Main Street
Plettenbergbaai
6600

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 13:00

Telephone

+27445331804

Website

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