Introducing Phashash
Founded and established by Charlene Lewison (Former finalist in the CEO Most Influential Women Awards) in December of 2013, Phashash is a dynamic, exclusive Men’s clothing brand that exudes quality and contemporary style. In June 2014 Lewison, former CEO of the award winning Birdi Golf brand created a powerful workforce behind the fast developing brand. With ample experience
and flair in the industry, she is nothing short of dynamic, creating a very successful story in the world of men’s fashion. Charlene is the creative force and handles the design of the merchandise, the production coordination as well as the future product development of the brand. The name says it all with the Phashash brand, derived fresh off the streets of South Africa, where the word loosely translates to “freakin’ awesome”. Just like the name, the Phashash range of clothing is proudly local, fashion forward and extremely appealing to all ages of South African men. The brand boasts class and quality with its specialized designs and imported pure fine cotton and cotton rich fabrics. Phashash is currently in the process of developing their exclusive clothing range that already consists of a men’s woven shirt collection. The designs are trendy, adapting clean lines and adding an edgy overbite to premium fabrics and exceptional tailoring. The Phashash label is not only fashion forward but portrays depth in their brand as each shirt tells its own unique story using trims, detailing and colouration in diverse ways as a medium to do so. Although the fabric is of international quality, the brand still stays true to its strong South African identity. The shirts are manufactured locally, specifically for Phashash in one of the finest manufacturing plants in Natal. As the interest increases and demand rises, the Phashash brand aim to add more to their offering. Charlene is extremely excited to be designing and developing the new Phashash Streetware collection of T-shirts in vibrant colours and contemporary styling, a collection that promises to be truly Phashash. To the excitement of the ‘always on trend’ South African male, since its launch Phashash has been quickly recognised and snatched up by selected up-market men’s retail outlets. Get ready gentlemen, the ultimate wardrobe awaits.
“Everything Can Be Phashash”
