06/22/2026
I rarely turn the camera on myself. For the most part, I prefer to keep the focus right where it belongs: on the flowers, the designs, the couples, the customers, and the generational legacy we’ve built at WSF. For me, it’s always been about the hustle, grind, and the heart that goes into every single day as both a wedding and retail florist.
But sometimes, it’s good to share a little more about who is behind the flowers.
I’m a third-generation florist, flourishing in a legacy built by my grandparents, Don and Lois, and my mom, Sally—who I’m lucky to still work beside every single day. With over 30 years in this industry and a proud member of the Chapel Designers collective, floral design isn’t just my job; it’s in my blood, my brain, and my heart.
To me, this work will never be about chasing likes or curating a grid. It’s about the ex*****on of design, the beauty of the blooms, and the satisfaction of a job well done while honoring the unique story each couple is sharing through their wedding day.
Whether it’s an intimate gathering or a grand event, my goal remains the same: to create florals just for you. Thank you for being a part of our story, and for letting us be a small part of yours.
With Love & Flowers,
Jennifer
