BicycleWise

BicycleWise BicycleWise & Sports Fitness is a local bike shop operated by Liz & John Sotherland who are dedicated to helping people enjoy the outdoors.

BicycleWise is home of Sotherland Custom Bicycles.

03/27/2026

Parents ask us all the time: "Which bike will she actually grow INTO?"

Honestly? The Liv STP lineup was built for exactly that question.

From the STP 20 (hello, first singletrack!) all the way to the STP 26 (she's airing it out now 👀) — these bikes grow with your rider's confidence, not just their height.

Stop by and see them in person. We'll help you pick the right one.

⚡ 1000% fun incoming!The Liv STP 24 is built to help young riders go bigger on the trails, at the pump track, and everyw...
01/23/2026

⚡ 1000% fun incoming!

The Liv STP 24 is built to help young riders go bigger on the trails, at the pump track, and everywhere in between.

• Youth-tuned suspension and tough components

• Sized just right for 125 to 145 cm riders

• Geometry made for pumping, carving, and catching air

Level up your ride—stop by BicycleWise & Sports Fitness, LLC to learn more!

01/15/2026

New to indoor cycling? We’ve got you covered 💪

Just a few simple tips can make your setup smoother and your ride more comfortable:

✔️ Protect your floors
✔️ Lock in your rear wheel
✔️ Tighten tire contact
✔️ Catch that sweat
✔️ L**e your parts

Pro Tip: 🎧🎶 + 💦 = the secret to enjoying every spin.

Link in bio to dive into our full setup guide!

from all of us here at BicycleWise & Sports Fitness, LLC & Giant Bicycles! 🍾As we look back on an incredible year, her...
01/01/2026

from all of us here at BicycleWise & Sports Fitness, LLC & Giant Bicycles! 🍾

As we look back on an incredible year, here's to keeping the adventure rolling on two wheels in 2026! To the limits and beyond in pursuit of unleashing your full potential.

Need help ringing in the new year? Stop by our shop to see the latest and greatest and get expert help on your bike-related questions.

BICYCLEWISE IS PERMANENTLY CLOSED A Huge Heartfelt Thank You to everyone who helped us live our Dream of having a Bicycl...
12/21/2025

BICYCLEWISE IS PERMANENTLY CLOSED

A Huge Heartfelt Thank You to everyone who helped us live our Dream of having a Bicycle Shop to help people with their bicycles. You are in our hearts forever.

Now it's time for us to Ride our Bikes!

WE'RE SERIOUS. GET OUTSIDE AND PLAY!

Liz & John

1 new Liv Enchant left. 20" wheel bike with hand brakes and 6 speed rear shifter. Was $445. Now $225 cash or check. $25...
12/17/2025

1 new Liv Enchant left. 20" wheel bike with hand brakes and 6 speed rear shifter. Was $445. Now $225 cash or check. $250 if paid by credit card. Will fit human 3'11"-4'7". Make someone over the top happy!

Two New ADORE 20" girls bikes left. Coaster and hand brake for transitioning to hand brakes. Was $380. Now $200 cash o...
12/17/2025

Two New ADORE 20" girls bikes left. Coaster and hand brake for transitioning to hand brakes. Was $380. Now $200 cash or check.
$225 by credit card. Will fit someone 3'11" -4'7".

All pedals and toe clips and clipless pedals 50% or more off regular price!Helmets 40% off 3 pair of Snowshoes left- 2 k...
12/11/2025

All pedals and toe clips and clipless pedals 50% or more off regular price!

Helmets 40% off

3 pair of Snowshoes left- 2 kids, 1 smaller teenager or adult

Cycling gloves 40% off

Sunglasses 50% off

Socks 50 % off

Pumps 50% off

Shoes 40% off and one group of shoes at $25 per pair

Bones 3 bike racks $160

Bones 2 bike racks $120

BICYCLEWISE is in it's FINAL DAYS of OPERATION. PRICES have been DROPPED AGAIN on remaining INVENTORY. NO REASONABLE an...
12/10/2025

BICYCLEWISE is in it's FINAL DAYS of OPERATION. PRICES have been DROPPED AGAIN on remaining INVENTORY. NO REASONABLE and (some) UNREASONABLE OFFERS Refused.

OUR LAST DAY OPEN IS SAT DEC 20TH

In stock tires and tubes 40% off when paid by cash or check. 35% off when paid by credit or debit card.
12/09/2025

In stock tires and tubes 40% off when paid by cash or check. 35% off when paid by credit or debit card.

12/04/2025

BicycleWise will close today, Thurs Dec 4th, at
3 o'clock
(Open Fri at 10)

11/29/2025

BicycleWise is closed today,
Sat. Nov. 29th

Address

1155 W Main Street
Whitewater, WI
53190

Telephone

+12624734730

Website

Alerts

Be the first to know and let us send you an email when BicycleWise posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to BicycleWise:

Shortcuts

Share

Category