06/02/2025
BIG NEWS + GRATEFUL HEARTS
After much prayer, dreaming, and soul-searching… Kindred Co. is closing its doors. Yes, you read it right. We are as surprised as you are!
This isn’t a sad ending—it’s a bold, beautiful shift. One that makes room for new beginnings, deeper purpose, and a brand that reflects where we are now and where we’re headed.
Every decision we’ve made comes from a place of passion and purpose. We believe in living fully, chasing what matters, and building a life that reflects the grace we’ve been given.
In the meantime, we will be clearing out all remaining Mustard Seed Faithwear Signature Line and The Beauty Farm inventory with a huge liquidation sale—so if you’ve had your eye on something, get it before it’s gone - permanently! The deals will be stupendous. Stay tuned for the dates and times.
The beloved Rooted Collection isn’t going anywhere (I’d be in trouble for that). In fact, it’s growing and changing. That’s why I'm so excited to introduce you to the growth that's coming - meet Real+Grace Collective — a faith-filled online hub for apparel, new devotions and studies, journals, and faith gifts for real women walking in real grace. It’s unfiltered, raw, and real and lovely. More coming on that VERY SOON.
Thank you—truly—for supporting us through exploration and success of a brick and mortar store. We learned so much without sacrificing anything. Dakota and I have felt your love, your encouragement, and your belief in what we’ve been building. We love our customers! We’ve never taken that for granted, and we will never will.
This is just the next chapter - and we are going for it.
With full hearts and love for all of you,
Dakota + Ruth
