IdentiFire

06/19/2026

Brighter. Bolder. Better. 🚨

At IdentiFire, we’re always looking for ways to improve our products and deliver the best visibility possible. That’s why we’ve upgraded our traditional orange reflective option to a new High-Vis Reflective material.

The result? Increased visibility, sharper contrast, and a cleaner, more modern look—without sacrificing durability.

Be Seen. On Scene. ™

Small improvements make a big impact, and we’re committed to continuously raising the standard.

06/10/2026

Thank you Coconut Creek FD for the recent order.

Be Seen. On Scene. ™

06/08/2026

Somethin’s brewin! 👀

06/04/2026

🚒 Father’s Day is coming.

Skip the tie.
Skip the coffee mug.
Skip the gift card.

Get Dad (or yourself) something he’ll actually use.

Whether it’s custom helmet nameplates, facepiece identifiers, accountability tags, Team Wendy helmet kits, MSA tensioners, or a one-of-a-kind Mac Daddy shield, we’ve got the gear firefighters are proud to put their name on.

Because the best gifts aren’t found in department stores.

They’re found on the fireground.

🔥 Custom-made.
🔥 Built for firefighters.
🔥 Made to be seen. Made to last.

Shop Father’s Day favorites today and get something he’ll be proud to wear every shift.

👉 identifiresafety.com

06/01/2026

Apparently we have a new boss in the office…

06/01/2026

Keeping it old school never looked this hot. 🔥📺

Step back into the golden age of arcade gaming and classic firehouse grit with this glow-in-the-dark sticker design that brings retro vibes to life after the lights go out. Featuring a vintage CRT television, an old-school firefighter battling a blazing structure fire, and bold arcade-inspired graphics, this artwork is packed with nostalgia, attitude, and hero energy.

From the pixel-style “PRESS START TO EXTINGUISH” banner to the blazing neon glow effect, every detail celebrates the firefighters who still believe in getting the job done the old-school way — hard work, grit, and heart.

Perfect for helmets, toolboxes, water bottles, lockers, laptops, and anywhere you want to show off your retro firefighter pride.

Because saving lives never goes out of style. 🚒🎮

05/31/2026

The stage is set for the 3rd Annual Honor Guard Competition. Tomorrow, teams from around Florida will compete for top Honor Guard and Top Commander awards. Good luck to the men and women competing this year!

05/23/2026

This weekend is for remembering the ones who didn’t come home.

We’re not going to dress that up.

What we will do is make it a little easier to make sure your crew does.

Through Monday, take 10% off most IdentiFire products sitewide — and 15% off our patriotic collection. Thin Red Line tets, American flag crown decals, the flag letter sets. Everything that belongs on the gear of someone who takes this job seriously.

And if you haven’t grabbed one of our 25th anniversary 9/11 shirts or decals yet — this is the weekend. We’re still running them while they last.

No code needed. Discount applies at checkout.

If you’ve been meaning to outfit your crew, this is the weekend to do it. Nameplates, helmet passports, Team Wendy stuff — now’s the time.

05/19/2026