08/17/2026
EVENT PROFESSIONALS
Playing the game of “who can go the lowest” will not sustain your business.
There will ALWAYS be someone willing to do it cheaper.
Someone willing to cut corners.
Someone willing to underprice their talent, time, experience, creativity, and expertise just to get the booking.
But hear me when I say this: CHEAP IS NOT A BUSINESS STRATEGY.
Know your numbers. Know your worth. Know the value of what you bring to the table.
You cannot build a sustainable business while constantly competing to see who can charge the least. Eventually, the math stops mathing.
Stop racing to the bottom and start building a business that can afford to stay in business.
The goal isn’t to be the cheapest.
The goal is to be worth it.