Ernest & Alice

Ernest & Alice Lifestyle Boutique in downtown Weatherford, Tx. 124 York Ave
Women’s sizes XS-XL
Gifts for all ages
“Euro-Texan” is our vibe🤩

08/18/2026

Tuesday Try On… transitional style!!

Fall is calling 🍂 but Texas is not quite ready to give up summer! Transitional pieces made for hot Texas weather but Fall color palette & vibe! 🤩💛🫶🏻✨

08/17/2026

oh how fun shoot days are!!! 🤩

this heat has us dreaming of denim & fall!!! shop denim online, link in bio!!! 🤩🫶🏻👖🍂

08/15/2026

10/10 will wear statement denim!!! What is your favorite denim to wear?

Shop denim online now, link in bio.

Your new favorite jeans just dropped 🤍👖The denim you’ll be living in all season is officially ONLINE! Shop the newest fi...
08/14/2026

Your new favorite jeans just dropped 🤍👖

The denim you’ll be living in all season is officially ONLINE!

Shop the newest fits, washes & styles now ✨

Dream Team for Vegas Market! Between Sarah and Megan, I survived my first Vegas market, and Ernest & Alice is going to h...
08/14/2026

Dream Team for Vegas Market!

Between Sarah and Megan, I survived my first Vegas market, and Ernest & Alice is going to have an amazing fall and winter collection! 🍂❄️💛

From your school drop off/pickup and work day to your date nights, family holidays and celebrations, we had YOU in mind when shopping. 🛍️ 💕🌈

Sweet treats as a reward for day two! 🍦🍧🍰🍭

Blurry, but we celebrated two days down of successful buying!

Off to see the Wizard!🧙

Off to see the Wizard!🧙

And we know our ladies love a leopard moment 🐆

Would not have gotten it all done without Sarah!! Kept me on track, saved the financial day more than a few times (I’ve been known to buy the same thing multiple times- I like what I like🤩), was my sounding board when trying to decide if an item was a fit for us, and helped me get 4 days worth of work done in 2.

All the pants! Holiday preview! & of course the cutest sweater that will be arriving at E&A! 🐑

When your friend is willing to fly to Vegas (on her own 💰) and spend her days being your try on model, apparel selection helper, and walk a million steps in a day while eating free vendor snacks for lunch!

Tag your bestie that would go all the extra miles for you!

One of our brand reps is from Sulphur Springs! She lives in LA now, and we met in Vegas. Such a small world. We obviously knew a lot of the same people.

The best booth design of the show goes to HIDDEN

We put all bets on Ernest!

08/13/2026

New arrivals every week means lots of try ons with the cutest E&A shoppe girls!! 🤩😍 & they make everything look so cute! 🥰💛💕

08/13/2026

🌿 SOMETHING BIG IS HAPPENING ON YORK AVENUE…

Join us for YORK AVENUE MARKET for a lively day of shopping, discovering, eating, lively music, and enjoying everything local.

From handmade treasures and local artisans to boutique finds, unique vendors, specialty products, delicious food, tasty treats, salty snacks, food trucks, and more—you never know what you’ll discover!

✨ Something for everyone.
👨‍👩‍👧‍👦 Fun for all ages.
🛍️ Vendors of all kinds.
🎶 Live music.
🍴 Good food.
❤️ Historic Downtown Weatherford charm.

Saturday, September 12 | 9 AM–4 PM

Come stroll York Avenue, shop local, discover something new, grab a bite, and make a day of it!

🌿 YORK AVENUE MARKET 🌿
Where there’s always something new to discover.

08/12/2026

Country concert season is calling 🤠🎶 With Ella Langley coming soon, it’s time to find the perfect fit! Think fun denim, statement tops, a little Texas flair, & of course don’t forget your boots! 🎵

Come shop your concert look at E&A!! 🤎✨

08/11/2026

Romanticize your wardrobe a little 🤍✨

The end of summer deserves pretty dresses, effortless sets, golden-hour outfits, and getting dressed just because it makes you feel good!! Consider this your sign to wear the outfit, add a little chicness to your life, and make an ordinary day feel a little more special!! 🎀✨🫶🏻

Here’s to squeezing every last bit of magic out of summer!! ☀️🤍

08/10/2026

Nothing we love more than compliments 😉

Only a couple more days until school start! Girls get your wardrobe ready for school & of course, mamas, yall need to look cool too 🤩🛍️

Address

124 York Avenue
Weatherford, TX
76086

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

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