05/23/2026
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Wander Often, Wander Wide: Discover the Hidden Gems of Western Iowa with the 2026 Rural Passport Program!
Get ready to trade the screen for the back roads and discover the extraordinary stories hidden just over the next hill. The Western Iowa Rural Passport program is thrilled to announce its return for the 2026 season, inviting residents and visitors alike to embark on a summer journey through 16 quaint small towns and over 50 local shops, restaurants, attractions, and experiences. The program officially kicks off today, May 22nd, 2026, and runs through Labor Day weekend.
This year, the program is making it easier than ever for travelers to act as intentional explorers. We are inviting everyone to use their passport as a "Summer Compass"โa master key to unlocking the local charm, unique makers, and resilient communities that make Western Iowa a vibrant destination.
Weโve reimagined the passport experience for 2026 to focus on simplicity and connection. Whether you are hunting for the perfect vintage find, stopping for a fresh iced brew, or taking the scenic route through the Loess Hills, your passport guides you along breathtaking regional trails and right into the heart of our rural Main Streets.
๐๐จ๐ฐ ๐ญ๐จ ๐๐ญ๐๐ซ๐ญ ๐๐จ๐ฎ๐ซ ๐๐๐ฏ๐๐ง๐ญ๐ฎ๐ซ๐:
1. Pick Up: Grab your 2026 passport booklet at any participating business.
2. Wander: Let curiosity be your guide as you navigate 12 small towns and 43 local shops, restaurants, and other hidden gems.
3. Every Stamp Counts. Think of your passport as a collection of moments. Each stamp represents a local business supported, a new flavor savored, or a scenic route discovered. Every single stamp you earn increases your chances of winning one of our curated prizes.
For more information, to see a full list of participating locations, or to plan your trip, visit unleashcb.com/ruralpassport/
Letโs Wander.