What are the opening hours?

Monday 9am - 4pm Tuesday 9am - 4pm Wednesday 9am - 4pm Thursday 9am - 4pm Friday 9am - 4pm

Maui Babe

A family owned and operated suntan lotion and skin care business in Maui, Hawai'i for since 1996. Here is what happened. And he talked to God.

Maui Babe lotions love your skin, with what founder Joe Rossi calls “A gift from God”… and perhaps it was. The day was beautiful and sunny, like it usually is on Maui, and Joe had a problem. The United strike and Gulf War had dealt a crushing blow to his once profitable flower shops. The family home was being foreclosed, bill collectors were hounding him, and the future looked bleak for him, his w

ife, and four children. He had no idea what to do to get them out of this mess. Needing to be alone to think, he climbed up on the roof of the old house to sit in the sun. He took with him his coffee, the old baby oil, and iodine tanning mixture. With hands held out and eyes lifted to the heavens, he asked for help. He told God that he didn’t know what to do. He asked God to guide and help him find a way to take care of his family. When he was done praying, he was sitting and eyeing the baby oil when he got the urge to pour his coffee into it. That evening he started putting in fresh Aloe and Kukui Nut oil like the Hawaiians use for sunburns. He mixed and cooked, and within a week he had perfected the formula. He filled some plastic bottles, passed them out, and it wasn’t long before people were coming to the door saying, “I need some more of that great stuff!! Look how tan I am!!!”

The house did indeed foreclose, and the family had to move to an old rental house. There, Joe made and bottled Maui Babe down in the tiny basement. Maui Babe quickly spread through the islands and became the #1 selling tanning oil in Hawaii. Now Maui Babe can be found both domestically and internationally! Joe believes with all of his heart that God answered his prayers.

06/08/2026

Ocean views and golden hues. 💛

05/27/2026

Maui Babe = your summer bestie ☀️✨
Say aloha to your best tan yet. Family-owned and made on Maui since 1996 🌺 Available now at MauiBabe.com, Ulta Beauty, & Target.

05/24/2026

Your Memorial Day weekend glow-up starts here 🤎 Pick up Maui Babe at Ulta Beauty or Target and take us wherever the sun finds you ☀️

05/15/2026

Brought enough Maui Babe for the entire Pacific ⛵️

04/29/2026

Tiny bottles, BIG glow ☀️🤎
Our 1oz Maui Babe minis are in stock. Perfect for beach days and travel bags. Shop now at mauibabe.com 🌺

04/22/2026

Buried in paradise 🌴☀️

04/11/2026

Meet us where the water is warm and the tanning lotion is flowing ❤️

04/10/2026

Sun’s out, Maui Babe’s out 🌞 From Browning Lotion to Shimmer and everything in between… this lineup slaps every single time. Which Maui Babe product are you grabbing first? 👀🤎

04/06/2026

For the babes who want their tan to glow a little harder… Amazing Maui Babe Shimmer Coconut Oil Formula 🥥🌴✨

03/31/2026

Self-care, but make it Maui Babe 🤎☕️ A little Coffee Scrub, a little Body Butter, and suddenly everything feels softer. The perfect combo for smooth, glowy skin after a long day. ✨

Address

1508 Mill Street
Wailuku, HI
96793

Opening Hours

Monday	9am - 4pm
Tuesday	9am - 4pm
Wednesday	9am - 4pm
Thursday	9am - 4pm
Friday	9am - 4pm

Website

http://www.mauibabe.com/

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