Gotcha

Born in South Africa and incubated in Southern California during the early 80s.

Now reimagined for a new era continuing the patterns of progression for the brave, bold, and fiercely independent creative communities. Born in South Africa and incubated in Southern California during the early 80s when surfing had already long abandoned its global bubblegum image, professional surfer Michael Tomson launched Gotcha on the premise that iconoclasts and freethinkers drive culture. To

mson shook up the industry by not only pushing the limits of design but simultaneously aligning Gotcha with fearless passionate creatives, radical surfers, and revolutionary anti-heroes of all kinds. The result was a punk rock approach that borrowed aesthetics from rip and tear ‘zine culture, the vibrant, loud neon look of Southern California Valley Girls and big-haired metalheads that blended well with anyone brave enough to make their own declaration of independence through the clothes they chose to wear. Tomson birthed a far-reaching, “risk-taking idea factory,” as Kevin O’Sullivan writes in ‘Going Big,’ the seminal two hundred plus page bible on the glory days of Gotcha. Today, Gotcha is still a symbol that embodies that anarchic spirit at a time when coloring outside the lines is an affirmation that people should take notice of. The brand did not follow but led trends that are seen down the sleeves of some of the most respected streetwear brands today. As Gotcha is reimagined, for now, it still follows a similar global uniform message, a pattern of progression that honors the surfers, designers, photographers, artists, and peripheral communities that surround them—individuals who still know Gotcha makes a statement for the bold, brave, and unmistakably independent. As Tomson would say, “To hell with the consequences.” This is the Gotcha of today the way it was intended to evolve.

09/26/2024

We’re bringing Gotcha BACK to your doorstep🏄‍♂️

Zumiez x Gotcha available in-store & online today!🌊🌊🌊

09/06/2024

Flashback Friday💫

“Water Born” Legacies in the Sand is classic ad from the mid-‘80s. Done by the great !

Shop new arrivals at gotcha.com🏄‍♂️

08/30/2024

Startin’ Early! Our Labor Day Sale is HERE🇺🇸🇺🇸🇺🇸

Enjoy an extra 30% off our ENTIRE site with code : LABORDAY25🏄‍♂️

08/09/2024

Takin’ in the last few weeks of Summer Rays🌤️🕶️

Shop new arrivals available at gotcha.com today!🌞

07/26/2024

&A

Since our inception in 1978 we’ve had LONG run 🤯 So we want to know, what year was your first gotcha purchase?🏄‍♂️

07/16/2024

We’re joining in on the fun🥳 Gotcha Prime Day is HERE! Enjoy an extra 40-60% off ALL products today and tomorrow only🏄‍♂️

Code: PRIMEDAY40🌊

07/04/2024

Happy Independence Day! Our 4th of July Sale is LIVE💥

Enjoy an extra 35-55% off our ENTIRE site with code :
4THOFJULY35🌊

*Ends 7/8!

06/28/2024

WE’VE LOST OUR MINDS!!!🧠

All Gotcha x Brain Dead Shorts are 50% off at gotcha.com🤘

06/21/2024

Step into the void🧿

Shop our newest at gotcha.com!

06/14/2024

Startin’ Early! Our Father’s Day Sale is LIVE👨‍🍼👨‍🍼👨‍🍼

Enjoy an extra 35-55% off our ENTIRE site with code : FATHERSDAY35🌊

*Ends at Midnight on Father’s Day!

06/12/2024

Straight out of the water and into the streets, the fish-man revolution continues…

06/07/2024

Whether you surf, skate…. or backfip! Get out and have some FUN😎

Also shop new arrivals at gotcha.com!

Address

520 Viking Drive
Virginia Beach, VA
23452

Website

http://www.gotcha.com/, http://www.gotchaeurope.com/, http://christianwachs-gotchablog.blogspot.com/

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