Pura

Pura Life is better when it smells good ✨
Smart- Safe & Clean- Premium We are a smart home technology company that married air fresheners and mobile apps.

Our product is a simple, yet elegant device that you plug into an outlet. This allows you to fully control the scents in your entire home; anytime, anywhere.

06/17/2026

We followed the feeling.

The scent of rain on the coast. Air moving through the trees. The quiet that lingers after.

Go behind the scenes of Pura x Calm—a collection inspired by the quiet moments that bring us back to ourselves.

06/15/2026

Three scents. One invitation to slow down.

Inspired by Calm's most-loved content, each fragrance is designed to help create moments of rest, focus, and presence at home.

Calm your space. Quiet your mind.

06/10/2026

NYC moves fast. We slowed it down.

Thank you to everyone who joined our Pura x Calm event yesterday as we transformed NYC into a multisensory world of scent + sound, inviting guests to rest, reset, and refocus through the Scents of Calm Collection.

06/09/2026

Calm your space. Quiet your mind.

Introducing the Scents of Calm Collection from Pura x Calm.

05/29/2026

Summer called. It wants you to smell this.

Seasonal scents, available now.

05/28/2026

Spring, fading into summer.

Longer days. Warm air. A shift you can feel.

Bring it home with scent.

Explore summer-ready fragrances, available now.

05/26/2026

From intimate dinners to summer gatherings, LAFCO's Jon Bresler shares the fragrance that sets the tone—and why he loves experiencing it with Pura.

05/15/2026

Step inside the world of LAFCO New York fragrances with founder and president Jon Bresler. Discover the stories, scent inspirations, and thoughtful craftsmanship behind his favorite fragrance, Sea & Dune.

New season, new scent mood. Pura’s VP of Scent Design, Hope Freeman, shares her spring-to-summer picks.
05/14/2026

New season, new scent mood. Pura’s VP of Scent Design, Hope Freeman, shares her spring-to-summer picks.

05/13/2026

Open windows. Lavender on the counter. A quiet afternoon. Chamomile Lavender by LAFCO.

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