Downtown TC (Official)

Downtown TC (Official) Downtown Traverse City: Best Shopping, Dining and Entertainment in the North! Downtown Traverse City has long been a vacation destination for Midwesterners.
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It still is, but Downtown TC is more. It is the culture, education and business capital of Northwest Michigan. Visitors will find more than t-shirt and fudge shops here. Downtown TC is home to Northern Michigan's most diverse cuisine, best shopping and great culture. For a break from great shopping, visitors can take in the Traverse Symphony Orchestra or a national comedy act at the City Opera Hou

se. The Traverse City Film Festival is one of Midwest's largest at the beginning of August. The rest of the year, great films and MET opera simulcasts are shown at the State Theatre, the fabulous movie house in the North. Boasted as the Cherry Capital of the World, visit the National Cherry Festival in July. For live theater, the Old Town Playhouse offers locally produced plays and musicals throughout the year. Cure those winter blues at Downtown's Winterfest and Comedy Arts Festival. If you don't want to be inside, Downtown TC's setting on Grand Traverse Bay and the Boardman River affords visitors many outdoor options. In fact, you can go from fly fishing to kite boarding to mountain biking all in one day. And, sailing, charter fishing and rollerblading the next. Oh yes, and don't forget the beach!

06/19/2026

✂️🎉 Ribbon Cutting Alert! 🎉✂️

Please join us in welcoming to downtown Traverse City! Located at 224 E Front Street, Urban Harbor is filled with super cute apparel, Traverse City-inspired designs, unique gifts, and plenty of fun finds you’ll want to take home.

Whether you’re shopping for yourself, a friend, or a little piece of Traverse City, this new downtown destination is worth a visit.

Stop by, say hello, and help us celebrate their official ribbon cutting! ✨🛍️

DowntownTraverseCity

🔥🍒 Campfire season just got a Traverse City twist.Swing by  and pick up their S’more Cherry Mix, a sweet combination of ...
06/19/2026

🔥🍒 Campfire season just got a Traverse City twist.

Swing by and pick up their S’more Cherry Mix, a sweet combination of cherries, chocolate, and marshmallow-inspired goodness that tastes like summer Up North.

Whether you’re gathered around the fire, headed to the beach, or looking for a local treat to bring home, this is one flavor that’s uniquely Traverse City.

ShopLocalTC SummerInTC CherrySeason 🍒✨

A downtown drizzle and nowhere else we’d rather be. ☔️✨Rain or shine, downtown has its own kind of magic—from cozy corne...
06/18/2026

A downtown drizzle and nowhere else we’d rather be. ☔️✨

Rain or shine, downtown has its own kind of magic—from cozy corners and local shops to river views that somehow look even better in the rain.

☀️ Sunshine, storefronts, and supporting local.There’s no better way to spend a beautiful day than strolling downtown, d...
06/15/2026

☀️ Sunshine, storefronts, and supporting local.

There’s no better way to spend a beautiful day than strolling downtown, discovering unique shops, grabbing a coffee, and supporting the local businesses that make Traverse City special.

Shop small. Eat local. Enjoy downtown. 💛

06/15/2026

You may have noticed something missing on Cass Street… construction barriers. 👀

The Cass Street intersection is now open, marking the completion of a project designed to improve safety, accessibility, and connectivity in Downtown Traverse City.

This important reconstruction was made possible through funding from the Downtown Development Authority ( ), utilizing Tax Increment Financing (TIF) dollars to invest in infrastructure that supports residents, businesses, and visitors alike.

Thank you for your patience throughout construction, and enjoy the smoother connection through downtown.

🎨 Today's the day!The Old Town Arts & Crafts Fair is here! Spend your Saturday exploring rows of talented artists and ma...
06/13/2026

🎨 Today's the day!

The Old Town Arts & Crafts Fair is here! Spend your Saturday exploring rows of talented artists and makers, discovering one-of-a-kind finds, enjoying local food and entertainment, and soaking up a beautiful day in Downtown Traverse City.

Whether you're searching for the perfect piece of art, a handmade gift, or simply a fun way to spend the day, there's something for everyone.

📍 Downtown Traverse City, on Union btwn Eighth and Sixth Streets
⏰ 10 AM–5 PM

Grab your friends, bring your shopping bags, and we'll see you downtown! ☀️🛍️🎨
📸: Madi Taylor Photo

😊 All smiles at the Old Town Arts & Crafts Fair tomorrow!Join us in Downtown Traverse City for a day filled with talente...
06/12/2026

😊 All smiles at the Old Town Arts & Crafts Fair tomorrow!

Join us in Downtown Traverse City for a day filled with talented artists, handmade goods, local food, live entertainment, and summer fun. Whether you're on the hunt for something special or just looking for an excuse to spend the day downtown, the Old Town Arts & Crafts Fair is the perfect way to kick off your weekend.

🗓 Saturday, June 13
⏰ 10 AM–5 PM
📍 Downtown Traverse City

Grab your friends, bring your shopping bags, and we'll see you there! 🎨🛍️☀️
📸: Madi Taylor Photo

🌼 Downtown is in bloom.Our seasonal planters are back, bringing pops of color to every corner of downtown. Next time you...
06/11/2026

🌼 Downtown is in bloom.

Our seasonal planters are back, bringing pops of color to every corner of downtown. Next time you’re out and about, slow down and take in the flowers, you might just find your new favorite spot.

Address

303 E State St
Traverse City, MI
49684

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+12319222050

Alerts

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