Einstein Cycles

06/04/2026

It's officially "Riding Is Faster Than Driving" season in TC, which means the time is right to go by bike! Learn how to choose a new commuter and park your car for the summer. You just can't beat the feeling of riding past 100+ stressed drivers while pedaling along the TART!

Save on gas, skip the traffic, and stay fit when you commute by bike! Here are a few tips to help you choose the best commuter bike for you and stay safe.

06/01/2026

It's FINALLY here! Smart Commute Week is a great way to start commuting by bike, on foot, by bus, or by carpool! It's one of the easiest ways to reduce car dependency and connect with other active folks. Plus, the breakfasts are AMAZING!

Check out all the events throughout the week, and thank TART Trails for keeping this tradition going!

Smart Commute Week is an annual celebration held during the first full week of June. The purpose of Smart Commute Week is to promote alternative forms of transportation and to educate area residents of the benefits of a smart commute.

05/28/2026

Look, there's a lot of summer left, but we're already eyeing the Traverse City Trails Festival on September 26. There's no better way to support the trails - or a more fun way to spend a Saturday. sure knows how to throw a party!

05/23/2026

Nothing like a long weekend, long days, and long rides. ❤️

05/21/2026

Our first order came in today - Dave was, needless to say, excited. Allez Comp headed into the stand and then out the door!

05/18/2026

**CANCELED**
Get up to the Vasa Supply Road Singletrack tonight for the Northern Michigan Mountain Bike Association Monday Night Community Ride! It's a weekly roll with all your friends - and it actually stays friendly. 😁

05/13/2026

Smile - it's Arcadia Grit and Gravel Week! Are you going with a mountain bike or drop bars this weekend? 🤔

05/11/2026

This is kind of a big deal. We're proud to be an authorized Specialized dealer! Find your dream bike at all three Ec locations across Northern Michigan - we can't wait to get you on the perfect ride!

Shop Specialized bikes in Traverse City, Cadillac, and Big Rapids at all three Einstein Cycles locations!

05/10/2026

What a day at for the Ec crew! Jim and Dave both won their SS events - we swear, we've got nothing against derailleurs around here. It's been a blast hanging out with all the crew this spring, and there's a LOT more fun to be had!

05/06/2026

Northern Michigan gravel is in PRIME shape. We're proud to carry an excellent variety of gravel tires, including a curated selection of the very best Teravail treads and widths. Level up your ride with the right rubber - we'll get you pointed in the right direction!