Einstein Cycles

06/18/2026

Get this on your summer bucket list! The White Pine Trail is an absolute joy to ride, and it just so happens to connect two Ec locations along its 92-mile route. There's no better way to discover Michigan than by bike!

Experience the White Pine Trail, Michigan's second-longest bike path and a treasure for any cyclists. Start your ride at Einstein Cycles today.

06/15/2026

Classic "I would have had it if it weren't for the tree jumping out at me" scenario, but you'll never see Dave down for long.

06/10/2026

Looking for a group ride this week? Check out the Cherry Capital Cycling Club Thursday night ride from the Vasa Singletrack Trailhead! Two start times, good vibes after the ride, and snacks!

Stop by Ec on your way up to the woods for everything you need - we've got you covered. ✌️

06/08/2026

Just in case you missed it, it looks like there's a new Specialized Bicycles gravel bike in the works. The new rig was spotted at a Scottish gravel race and looks a lot more like a Tarmac than a Crux or Diverge. We're actively twisting our rep's arms for details as we speak!

06/04/2026

It's officially "Riding Is Faster Than Driving" season in TC, which means the time is right to go by bike! Learn how to choose a new commuter and park your car for the summer. You just can't beat the feeling of riding past 100+ stressed drivers while pedaling along the TART!

Save on gas, skip the traffic, and stay fit when you commute by bike! Here are a few tips to help you choose the best commuter bike for you and stay safe.

06/01/2026

It's FINALLY here! Smart Commute Week is a great way to start commuting by bike, on foot, by bus, or by carpool! It's one of the easiest ways to reduce car dependency and connect with other active folks. Plus, the breakfasts are AMAZING!

Check out all the events throughout the week, and thank TART Trails for keeping this tradition going!

Smart Commute Week is an annual celebration held during the first full week of June. The purpose of Smart Commute Week is to promote alternative forms of transportation and to educate area residents of the benefits of a smart commute.

05/28/2026

Look, there's a lot of summer left, but we're already eyeing the Traverse City Trails Festival on September 26. There's no better way to support the trails - or a more fun way to spend a Saturday. sure knows how to throw a party!

05/23/2026

Nothing like a long weekend, long days, and long rides. ❤️

05/21/2026

Our first order came in today - Dave was, needless to say, excited. Allez Comp headed into the stand and then out the door!

05/18/2026

**CANCELED**
Get up to the Vasa Supply Road Singletrack tonight for the Northern Michigan Mountain Bike Association Monday Night Community Ride! It's a weekly roll with all your friends - and it actually stays friendly. 😁