Sturgis Jewelry

Sturgis Jewelry We make exceptional quality jewelry for badass people with damn good taste. 🔥
Handcrafted in the USA. Family business since 1972.

John Willers has been based in Sturgis, South Dakota for over 20 years. The evolution to the Sturgis Jewelry Company was a natural progression. Bringing back life into Main Street Sturgis, we have jewelry for sale year round at 1049 Main Street. About John Willers:

Born in Kenya in 1947, moved to Australia to finish high School and Collage. Hit the travelers trail to Asia and Europe in the late 6

0's. Met and wed my life partner Lorraine in 1972 and moved to Vancouver Canada. The joy of a new life with Lorraine along with the majesty of the west coast of Canada set the creative juices flowing and they haven't stopped. Since then the family has lived between the west coast of North America and Australia. Now living and working in the sub-tropical paradise of the Tweed Valley on Australia's east coast. Having regularly setup at the Sturgis Rally, Bike Week and Biketoberfest in Daytona.

2011 will see my 22nd year at the Sturgis Rally in South Dakota. The Sturgis Rally is the only place you can see me in person with the complete range of our jewelry. Your enquiries are welcome as my hands are free and love to work.

Our Large Skulls are one of our most iconic designs. 💀We lovingly call it our "family ring" because most everyone on our...
06/16/2026

Our Large Skulls are one of our most iconic designs. 💀

We lovingly call it our "family ring" because most everyone on our team and in our inner circle wears one. 🔥

Not just any skull ring, this one is beautifully shaped to the hand, smooth and comfortable AF - many even sleep with it on.

The link bracelet is heavy and still comfortable with its smooth edges and teeth shaped to look cool yet not catch on s**t. 👌

Loved by tattoo artists who can even keep this ring on under gloves.

Available in sterling silver or your choice of solid gold. 🤍💛🩷

Join our family at the link in bio 🤘

Tag that friend who's like a broken record about their solid gold 😂🔎 Solid gold jewelry plated vermeil filled quality he...
06/12/2026

Tag that friend who's like a broken record about their solid gold 😂

🔎 Solid gold jewelry plated vermeil filled quality heirloom jewelry addict 🔎

It's just days until in Ohio and we're so pumped! 💥If you're still on the fence, GET YOUR S**T TOGETHER.This is going t...
06/10/2026

It's just days until in Ohio and we're so pumped! 💥

If you're still on the fence, GET YOUR S**T TOGETHER.

This is going to be an incredible show, set inside the actual prison from The Shawshank Redemption.

You'll find choppers, tattooing and art inside the prison, while out in the grounds there's the wall of death and a ton of awesome vendors! 🔥

We can't wait to see you there!

Who's coming? Tell us where you're coming from! 👇

📸 by - a stunning talent 🤘

Share this with the ones who get it 🔪
06/01/2026

Share this with the ones who get it 🔪

Calling all badass women - we've got the skull jewelry you've been dreaming of. 🔥We understand that jewelry tells a stor...
05/31/2026

Calling all badass women - we've got the skull jewelry you've been dreaming of. 🔥

We understand that jewelry tells a story. Maybe it's a symbol of achievement, a win, a loss, a reminder, or simply a moment of self-appreciation that is ALWAYS deserved. 🙌

That's why we craft each piece in sterling silver or solid gold and use real gemstones. This is jewelry to last a lifetime.

Jewelry to be worn and knocked around. To take on bumps and scars, just like you.

Jewelry to tell a story.

Try yours in-person at in Ohio, June 6-7! 💥

Can't make it to the show? Well miss you. Lucky you can shop at the link in our profile 😁

Give us some 🔥🔥 in the comments if you agree!
05/30/2026

Give us some 🔥🔥 in the comments if you agree!

One week until Ohio!! 💥💥Who's coming!??Tell us in the comments and tag your buddies who you're pumped to see there! 🍻📸 ...
05/29/2026

One week until Ohio!! 💥💥

Who's coming!??

Tell us in the comments and tag your buddies who you're pumped to see there! 🍻

📸 by 🔥

05/28/2026

More than just a ring - this is a tribute to the long line of riders who laid the road before us. 🔥

The Knucklehead was Harley's flagship engine from 1936 through 1947. It was their first overhead valve motor and it laid the foundations of modern riding.

Our handcrafted Knucklehead ring pays tribute to this piece of riding history.

Wear it because you respect the legacy.

Available in sterling silver or solid gold for you to wear every damn day, forever.

Check it out at our link. 🤘

Address

Sturgis, SD

Telephone

+18442687698

Website

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