The Next Generation

08/13/2026

Every item on our racks is carefully inspected for quality, so you know you're getting clothing that will last. 𝐖𝐞 𝐜𝐡𝐨𝐨𝐬𝐞 𝐨𝐧𝐥𝐲 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐠𝐞𝐧𝐭𝐥𝐲-𝐮𝐬𝐞𝐝 𝐩𝐢𝐞𝐜𝐞𝐬, 𝐦𝐚𝐤𝐢𝐧𝐠 𝐢𝐭 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐬𝐡𝐨𝐩 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞. From sturdy jeans that can handle recess to special-occasion outfits that look brand new, our selection proves that quality doesn't have to come with a high price tag. It's one more way we help you save money while still giving your kids the best.

Learn all of the lessons to save BIG at https://conta.cc/3IRQM8l

08/12/2026

🎉🛍️ 𝐋𝐮𝐜𝐤𝐲 𝐑𝐞𝐜𝐞𝐢𝐩𝐭 𝐖𝐢𝐧𝐧𝐞𝐫! 🛍️🎉

Please help us congratulate 𝐀𝐥𝐲𝐱 𝐇𝐨𝐜𝐡𝐦𝐮𝐭𝐡, one of our Lucky Receipt Drawing winners from our 40th Anniversary Celebration! 🎉

Alyx shopped with us during our celebration and was entered to win her 𝐞𝐧𝐭𝐢𝐫𝐞 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐚𝐦𝐨𝐮𝐧𝐭 𝐛𝐚𝐜𝐤 𝐚𝐬 𝐬𝐭𝐨𝐫𝐞 𝐜𝐫𝐞𝐝𝐢𝐭! 🥳

💳 Alyx now has 𝐒𝟕𝟕.𝟒𝟒 in store credit to use on 𝐀𝐍𝐘𝐓𝐇𝐈𝐍𝐆 in the shop!

Congratulations, Alyx! We hope you have fun spending your winnings!

And stay tuned… we’ll be sharing our other bonus Lucky Receipt winner once they stop in to claim their prize!

08/12/2026

🍬 𝗛𝗔𝗩𝗘 𝗬𝗢𝗨 𝗦𝗘𝗘𝗡 𝗢𝗨𝗥 𝗡𝗘𝗪 𝗚𝗨𝗠𝗕𝗔𝗟𝗟 𝗠𝗔𝗖𝗛𝗜𝗡𝗘?! 🍬

It’s BIG. It’s colorful. And it’s filled with GUMBALLS! 😍

Our new spiral gumball machine has officially arrived at The Next Generation and we have a feeling it’s going to be a BIG hit! 🎉

Come check it out and see 𝗪𝗛𝗜𝗖𝗛 𝗖𝗢𝗟𝗢𝗥 you get! You never know what’s going to roll out!

𝗪𝗵𝗼’s 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗴𝗶𝘃𝗲 𝗶𝘁 𝗮 𝘀𝗽𝗶𝗻?! 👀🍬

08/12/2026

You don't have to pay full price for your kids to look their best! 𝐀𝐭 𝐓𝐡𝐞 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, 𝐰𝐞 𝐟𝐢𝐥𝐥 𝐨𝐮𝐫 𝐫𝐚𝐜𝐤𝐬 𝐰𝐢𝐭𝐡 𝐬𝐭𝐲𝐥𝐢𝐬𝐡, 𝐧𝐚𝐦𝐞-𝐛𝐫𝐚𝐧𝐝 𝐜𝐥𝐨𝐭𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐟𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐫𝐞𝐭𝐚𝐢𝐥. From first-day outfits to everyday essentials, your kids will head to school looking amazing — and you’ll love how much you save.

That means you can put together entire back-to-school wardrobes — tops, bottoms, jackets, and shoes — for the cost of just a few pieces elsewhere. Our great prices make it easy to stretch your dollar further, so your kids can look amazing without putting extra strain on your wallet.

Learn all the lessons in saving BIG at https://conta.cc/3IRQM8l

08/12/2026

Have you started thinking about those back-to-school outfits yet? 👀 Whether your kids need a whole new wardrobe or just a few fresh pieces, 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗵𝗮𝘀 𝘆𝗼𝘂 𝗰𝗼𝘃𝗲𝗿𝗲𝗱!

Our racks are filled with 𝗴𝗿𝗲𝗮𝘁 𝗯𝗿𝗮𝗻𝗱𝘀, 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝗽𝗿𝗶𝗰𝗲𝘀, and tons of styles to help get your kids ready for a brand-new school year! 🙌

Why spend more when you can find 𝗴𝗿𝗲𝗮𝘁 𝗰𝗹𝗼𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝗹𝗲𝘀𝘀?

08/10/2026

🍂📚 𝗙𝗮𝗹𝗹 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗶𝘀 𝗵𝗶𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗮𝗰𝗸𝘀! 📚🍂

Sharon is busy putting out 𝗡𝗘𝗪 𝗳𝗮𝗹𝗹 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 for kids! 🧡 We’re constantly adding fresh finds to our racks, so there’s always something new to discover when you shop with us.

If back-to-school shopping is on your list, 𝗻𝗼𝘄 𝗶𝘀 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝗵𝗼𝗽! From everyday basics to adorable fall outfits, you never know what you’ll find and our prices make it easier to stretch those back-to-school dollars. 🍎✏️

𝗢𝗽𝗲𝗻 𝗧𝘂𝗲𝘀𝗱𝗮𝘆–𝗙𝗿𝗶𝗱𝗮𝘆 𝟭𝟮–𝟱 & 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆 𝟭𝟬–𝟱

Come see what’s new and get a jump on back-to-school shopping!

08/10/2026

We are absolutely blown away by these kind words from our friends at Dane Dental!

It means so much to be part of a community where local businesses support one another and we are SO grateful that Dane Dental chose to feature The Next Generation in their Detour Shopping Club!

Thank you, Dane Dental, for supporting our small business and for reminding everyone that Stoughton is worth the detour! 🚧❤️

🎉 🎩 Hats Off... Standing Ovation... And Last (But Certainly NOT Least!)... The Next Generation👏💙

We couldn't wrap up our Dane Dental Detour Shopping Club spotlights without celebrating one of our absolute favorite downtown Stoughton businesses...

🧸 Next Generation!

If you've been around Dane Dental for a while, you might remember that we partnered with Next Generation during the holidays when we purchased gifts for the Stoughton Area Resource Team's Christmas Drive. It was one of our favorite ways to give back, and the experience reminded us why we love this store so much.

Since then, we've been back for even more fun—picking out prizes for our youngest patients! We can't wait to start spoiling the kids who visit Dane Dental with some of these wonderful treasures.

Next Generation is one of those magical shops that makes both kids and grown-ups smile. Whether you're shopping for a birthday, a new baby, a grandchild, or just because, you'll find thoughtful gifts, unique toys, books, games, and so many special surprises. It's the kind of place that's hard to leave empty-handed!

As parents, and as a team that loves seeing kids excited to come to the dentist, this shop has become a true favorite of ours.

❤️ If you haven't stopped in yet, we hope you'll make it part of your next trip downtown.

And don't forget! Through the end of August, every new patient seen at our Stoughton office receives a FREE $10 gift card to one of our featured downtown businesses—including Next Generation, one of our most popular choices!

Thank you for following along as we've celebrated some of the incredible small businesses that make Stoughton so special. We hope these spotlights have inspired you to shop local, support local, and remember that behind every storefront is someone who has poured their heart into our community.

Because now more than ever...

🚧 Stoughton is worth the detour. ❤️

08/08/2026

We’re adding new fall selections daily!

Open Saturday 10-5 and Tuesday-Friday from 12-5.

08/06/2026

Back-to-school shopping doesn't have to break the budget! Our lower level is packed with racks and racks of quality kids' clothing in sizes from baby through teens—all at prices families love.

From everyday basics and school outfits to jeans, hoodies, and those must-have wardrobe additions, you'll find incredible selection and amazing value.

🍎 Save big on back-to-school styles.
🛍️ New arrivals are added every week.

Come explore our kids' clothing selection and see why families have been shopping at The Next Generation since 1986!

08/04/2026

𝐒𝐭𝐚𝐫𝐭 𝐭𝐡𝐞 𝐬𝐜𝐡𝐨𝐨𝐥 𝐲𝐞𝐚𝐫 𝐢𝐧 𝐬𝐭𝐲𝐥𝐞 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐚𝐧𝐤!

The school supply list is long enough... your clothing bill doesn't have to be.

𝐀𝐭 𝐓𝐡𝐞 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐨𝐮𝐭𝐟𝐢𝐭 𝐲𝐨𝐮𝐫 𝐤𝐢𝐝𝐬 𝐟𝐨𝐫 𝐛𝐚𝐜𝐤-𝐭𝐨-𝐬𝐜𝐡𝐨𝐨𝐥 𝐰𝐢𝐭𝐡 𝐧𝐚𝐦𝐞 𝐛𝐫𝐚𝐧𝐝𝐬, 𝐬𝐜𝐡𝐨𝐨𝐥 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞𝐬, 𝐚𝐧𝐝 𝐞𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬 𝐟𝐨𝐫 𝐚 𝐟𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐫𝐞𝐭𝐚𝐢𝐥 𝐩𝐫𝐢𝐜𝐞𝐬.

👕 Fill their closet without emptying your wallet.
🎒 Stretch your back-to-school budget further.
💙 Find quality clothing they'll love to wear!

Why pay full price when kids outgrow their clothes so quickly?

Families have trusted The Next Generation for back-to-school savings since 1986, making it easy to send your kids back to school looking great while keeping more money in your pocket.

📍 Visit us in Stoughton and discover why generations of families make us their first stop for back-to-school shopping!

Our Story: 40 Years in the Making