Action Sport Optics

01/05/2026

👓 Clear Lenses. Better Adventures.

Ever had fog, dust, or streaks ruin your view at the worst moment? Whether you’re on the slopes, trails, or open road, your goggles and sunglasses are essential gear—and a little care goes a long way.

🧼 Quick Lens Care Tips:
• Use a microfiber cloth only
• Rinse dirt off before wiping
• Mild soap + water when needed
• Store in a case (heat and backpacks cause damage!)
• Skip household glass cleaners

These small habits protect your lenses, extend their life, and keep your vision sharp season after season.

🔁 Seeing scratches or constant fog? It might be time for replacement lenses. Quality options like Oakley and Anon can refresh your view without replacing your favorite frames.

Need help choosing the right lens? I’ve got 25+ years in sport optics—happy to help.

Here’s to clear vision and better adventures in 2026! ✨

02/23/2025

Congrats Mikaela Shiffrin ⛷️ on the 100th win!! Get her goggles at A*O!
🔗link in bio 🫶

12/08/2024

Have you signed up for our emails yet? We only send you deals you want, and nothing you don't 🙌 🙌 🙌

Unlock exclusive savings by joining A*O today! Seriously, it's a great way to snag some cool perks and save a bit of cash 👍

11/30/2024

https://actionsportoptics.com/blog/2024-anon-goggles-new-models/

Action Sport Optics Blog | News, Events, and More Surrounding the Snowboard and Ski Eyewear Industry | 2024 Anon Goggles New Models

09/03/2024

Interested to see what Shaun White and crew have in store for the first ever .

Link to intro ep. 1 in the comments 👇

07/04/2024

Bucket list: splitboarding trip in Argentina 🏔️

06/30/2024

It’s hard for a lot of independent resorts to stay independent, and for years now, have been gobbled up by Vail or Alterra. Many say that it’s worse for the ski and snow industry, making it more expensive for us skiers and riders. What are your thoughts on these mergers 🤔?

The DOJ issued a Civil Investigative Demand to NSAA and RRC for data relating to Alterra's proposed acquisition of Arapahoe Basin.

12/29/2023

Simply on fire, this margin of win is insanity.
What a way to end the year!

Number 9️⃣3️⃣ for Mikaela Shiffrin in the Lienz slalom‼️ And with a massive 2.34 second win margin?! She’s on fire! 🔥🔥🔥

12/15/2023

We have been a specialized Oakley dealer for quite a few years thanks for the fun & educational day yesterday with Oakley New England.
Started in 1975 by Jim Jannard with less than $500 Oakley continues to be a global leader in premium sport & lifestyle optics. What many people don't know is which product was the 1st & what does the name Oakley come from?
1st person to answer correctly in the comments wins a discount code to see it in Prizm & maybe knock off some last minute shopping for the athlete on your holiday list.

12/13/2023

Must listen Bomb Hole podcast with the man himself Mr. Shaun White!
Just released this morning!

Did he leave snowboarding or did snowboarding kick him out? Arguably the best to ever do it, Shaun White has accumulated dozens of medals including multiple ...