ROSE BRAND

05/12/2026

Tony Award winning scenic designer, Mimi Lien, pushed the boundaries of contemporary scenic design for TRIBE Arts Collective’s, Marks of RED. Mimi’s set is an immersive environment. Soft yet tensile, the striking piece (engineered with seamed and tensioned stretch fabric), envelops the performers and gives the impression that they are being held and nurtured within the bounding curves of a warm, red womb.

In this exclusive interview, Mimi Lien details how her awe-inspiring experimental design came to life. From humble beginnings as a dollar store durag in a cardboard model box, to a full-scale piece in-situ, Mimi collaborated with Rose Brand engineers and fabricators to build a stage-enveloping womb from red Boost stretch fabric.

Rose Brand’s fabrication experts recommended red Boost IFR stretch fabric, which had similar qualities to the red durag from the scale model. At 122” wide, Boost was the perfect candidate to envelop the entire stage while maintaining complex curved geometry at scale with as few seams as possible. Its inherent flame resistance made it an ideal fabric for the internationally-touring show to ensure safety compliance across borders.

For more details on this project, head to our link in bio for the blog post!

Concept Director & Choreographer: Shamel Pitts
Performers: Ashley Pierre-Louis, Marcella Lewis, Imani Gaudin, Dominica Greene, Ke'ron J. Wilson, Kris Lee
Scenic Designer: Mimi Lien
Video Light & Mapping Designer: Lucca Del Carlo
Lighting Designer & Artistic Production Manager: Sarai Frazier
Costume Designer: Sharifa Morris
Costume Fabrication Director & Design Consultant: Errin Shin
Rigging Consultant: Janet Clancy
Tour & Stage Manager: Kaz Russell
Photography: Kameron Herndon, Douglas Mason, Joe Nalieth

TRIBE Creative Director: Mirelle Martins
TRIBE Managing Director: Brittany Wilson
TRIBE Development Director: Eric Umble
TRIBE Artistic Administrator: E Katrina Lewis
TRIBE Digital Creative & Development Associate: Pam Panozzo

Rose Brand Fabrication Team:
Jordan LaMagna-Meneghetti
Tom Sullivan
Daniel Huston
Patty Jaeger
Luz Gonzalez
Matt Biringer

Videography and Editing: Joe Nalieth

05/01/2026

Yesterday, Rose Brand spent the day at the NJ Film Expo. With NJ becoming a strong hub for film and television production, this expo was more exciting than ever and we were so excited to be a part of it! Make sure to reach out to Rose Brand for all of your film and tv production needs!

03/17/2026

How lucky were we to be greeted to a little St. Patrick’s Day flair on our way into the office today? Our Rose Brand logo is looking a little green today as we celebrate this St. Patrick’s Day in style. We are clover the moon about it.

Ok we are done with the puns now that we have reached shamrock bottom. I have no elf control…

Wishing everyone a Happy St. Patrick’s Day from your friends at Rose Brand!

☘️

03/13/2026

What beats the feeling of a Friday? For us, it’s seeing the Rose Brand truck pulling up with the delivery of your new drapery! Our LA delivery trucks just got a new makeover so make sure to keep your eyes out for them on the road! 😍

02/05/2026

For today’s Throwback Thursday, we bring you one of our favorite projects that we worked on for Broadway’s A Gentleman’s Guide to Love & Murder. For this production at the Walter Kerr Theatre, we created this Austrian Amazon Stage Curtain from our Eclipse Satin fabric. This beautiful curtain is one we just can’t seem to forget!

Does anyone else have random flashbacks of and Jefferson Mays in this show or is it just me?

A Gentleman’s Guide to Love & Murder
Walter Kerr Theatre
Producer: Joey Parnes Productions
Director:
Lighting Designer:
Scene Shop: Show Motion Inc
Designer/Photo:

12/23/2025

Busy wrapping gifts to prepare for the holidays? Well, over at Rose Brand, we are wrapping up our layout floor with this impressive 115’ digital print! And might we say our layout floor has never looked so good? We have recently increased the size of our layout floor so projects like this one can be cut and inspected much more efficiently. Getting to see the full scope of a print like this one is a special holiday treat! 🎁

12/15/2025

🚨🚨Major News this Monday! Rosebrand.com just got a whole new look! Get yourself over to rosebrand.com to check out the new site and see what upgrades we have available for you! Our team has put together some exciting features to make browsing and searching for what you need even easier for you.

🔗Link is in bio.

11/07/2025

Rose Brand is constantly working on drapes of all different sizes and fabrics. When we get certain projects where the drapes get larger and the fabric gets heavier, it takes a certain amount of strength and ingenuity from our team on how to get them finished, folded, and out the door. This is what it takes to fold a 52’ high x 62’ wide 25 oz Velour curtain with 100% fullness. 💪💪💪💪

11/04/2025

We would like to extend a huge congratulations to everyone who participated in this weekend’s NYC Marathon. Rose Brand is particularly proud of our very own Kimari Edwards for completing the marathon this year. Kimari is the NJ Inventory and Receiving Manager here at RB and to know Kimari is to love him. He ran the NYC Marathon this year to raise money for which Rose Brand has supported for many years as well. Congrats, Kimari on this incredible accomplishment and for stepping up (or running) for . We are so proud of you!❤️🏃🏅

10/30/2025