OLYA DZ.

04/27/2026

of the most anticipated shoe of the season

I call them “Birkin of all shoes” this season

04/23/2026

Do you agree?

04/23/2026

04/18/2026

When most people follow color trends… and you just want a matching bag to your bloomers….

Total look:
My new favorite button down from our collaboration with No joke, it came out better than we expected because the quality of the cotton is the best I ever touched… and when we saw how it actually looks on a product we were in love!!

Shorts ant skirt

Pantaleggings

Bag

Have a great evening!

04/09/2026

Somewhere along the way, decided that more is better… More brands, more racks, more confusion… and somehow less desire.

stores did the opposite… They edited!

These are my favorite concept stores in United States that aren’t trying to show you everything—they’re showing you what actually matters. Which, ironically, makes you want to buy more…

No one needs 500 options… people need 5 options that make sense.

That’s the difference between retail that sells product and retail that understands people. And right now, the latter is doing the job!

Best,
Olya

04/03/2026

, where the pace never slows… it's overwhelming, yet exhilarating! Nights are for recharging, but mornings bring a rush of inspiration and enthusiasm… Here's my New York story, in snapshots….

days in 💫

Much love,
Olya

03/30/2026

This has been on my mind for quite some time… and now more than ever!

… To me department stores lost me somewhere between too many options and zero direction. Everything started to feel the same—over-assorted, over-merchandised, and completely disconnected from who the client actually is. When everything is available, nothing feels considered. And luxury, to me, was never supposed to feel like digging through racks hoping to find something that makes sense.
What I’m seeing instead is people going back to stores for something much simpler: a personal experience. Concept stores understand their clients, they buy with intention, and they offer more than just product—they offer clarity….
And this is exactly why they’re winning. They don’t buy randomly—they buy for someone specific, and you feel that immediately. Styling isn’t optional anymore—it’s how you avoid expensive mistakes and actually make confident decisions.
At the end of the day, luxury is about time. And knowing your money is invested into something that truly works….

Next week I will share with you my favorite concept stores and why…

Much love,
Olya

03/27/2026

One of the best finds for me… I wanted write a whole caption but all I can say is wow…
Quality, fit, comfort and versatility… and don’t they remind you of another very famous flat?! 😉

Pants are rolled up trousers

I linked them in stories… 🔗

03/24/2026

We learned rules before we learned taste… and that’s exactly why most people never move past them. As a stylist, I don’t break rules randomly—I break them with intention. That’s the difference between looking “off” and looking like you know exactly what you’re doing.

If you’re ready to trust your eye a little more…. Save this!

Much love,
Olya

03/20/2026

So there are trends… and then there are MY TRENDS…

Right now, I think we’re all a little overwhelmed by what we’re seeing everywhere — what’s trending, what’s being pushed, what everyone is wearing. So I went back to the source…. I sat with actual magazines, flipped through them slowly, and only pulled what I could already see in my closet… what would truly integrate into my life.
These are not just — these are pieces I wouldn’t want to live without! …. No joke!
Some I already own — like my white pumps (), which I wear constantly… but I’m adding more, especially in that slightly 70s shape I keep coming back to. My dancer flats from are already a staple, and I’m waiting for the heeled version. A satin pouch (most likely ) is next… effortless, but elevated evening bag… And then … first collection surprised me in the best way. Matching sets, in particular, feel like the new “it” — easy, intentional, and endlessly versatile when you start breaking them apart….

This is how I approach trends….. as something personal… edited, wearable, and already part of my story.

Hope you like my selection…