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Serena Oelke

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Serena Oelke, Arts & Crafts Store, San Diego, CA.

07/13/2026

all about my online jewelry school! 🫶

okay so if you're new here, welcome! My name is Serena and a little bit about me — I've been making jewelry for years, had a shop (opened it, closed it, long story lol), and started this page to share everything I've learned about making jewelry and teach you how to make everything I sold in my shop, PLUS everything else I'm learning now 📚

I created an online jewelry school a few years back! how it works is you can hop in anytime and start at the first project or skip to the tenth — once you subscribe you get access to the archive of every project I've made for you, a true road map starting from zero (wire wrapping, beading) all the way up to where I am now, gem setting and making things like this ✨

I've put LOVE and work into this school and into making everything about it feel fluid and easy to learn from. every project comes with a tool list specific to that project, reference sheets, tutorials, and THE BEST PART — a community chat full of everyone making the same jewelry as you, sharing, asking questions, and connecting🥰

oh and access to me 24/7 to answer anything — like where to buy supplies, or how to make a project in gold filled. I got you!

comment "SKOOL" and I'll send you the link with all the info you need + how to sign up

love yaa

07/12/2026

Life lately ✨

My favorite beach spot ✨

Matcha every morning 🍵

Vroom vroom

Making my wedding band 🔨

"Mom where is breakyyy?"

Steaks on steaks

In zeee thick of it

My hunnnyyy ✨

Last beach dip of July 4th

07/11/2026

Another month another craft ✨👏

I got to try my next box from This Month's Craft, and I had so much fun making this ring out of wood!

I'll forever partner with this company to showcase their crafty box subscriptions and help get the word out — it's just SO cool. I've done pottery, candle making, and even stamps with them so far!

Use code SERENA20 at checkout for 20% off your first box!

comment "BOX" and I'll send it your way 🫶

07/10/2026

Sharing all my secrets in this post

Okayyyy, so I wanted to create this post to share with you how much it cost me to make some of my favorite best-selling styles AND how much I sold them for! (Based on material costs only—not labor, shipping, taxes, etc.)

These core wire wrapping designs were some of my absolute best sellers. These are the foundation designs I always talk about—the pieces I reproduced over and over again, sold hundreds of, and always kept in stock as part of my core collections!

I actually teach you how to make my core wire wrap collections in my Introduction to Wire Wrapping course! I cover 12 different jewelry pieces, from brass earring designs like these to crystal necklaces and simple U-hook earrings. If you're interested in learning how to make these styles, come try the course so you can learn, recreate them, and even sell them in your own shop!

When I closed my shop, I really didn't want these fun styles I sold to disappear just because I moved on to more advanced techniques. These styles SOLD SO WELL, and I wanted to share how to make them to inspire you to create, build a strong foundation, and add styles like these to your own shop!

Comment "WRAP" and I'll send you all the info about the online course straight to your DMs! ✨

07/08/2026

The permanent jewelry welder video you've all been begging me for is finally here 😭🔧

Okay so you ASKED and I heard you — I just dropped a 15 min video on YouTube walking you through everything about my permanent jewelry welder, from set up to what I actually use it for 👀

I had SOOO many of you ask for this one so I made it happen! I love my welder for so many different things, and if you're thinking about starting a permanent jewelry business (or just want to add one to your bench), this video will help you decide if it's for you 🙌

comment "LINK" and I'll send it your way 🫶✨

07/06/2026

Small bizz yap series ✨

welcome back to my new weekly yap series where I sit down and share ALL my experiences from 8 years of running a handmade jewelry shop 🤭 pop up shops, how I actually sold my jewelry, the highs, the lows, the lessons nobody warns you about — so so much more, we are just getting started.

I figured, what's more valuable to my newbies than REAL experiences and a good yap? and trust me, I have SO MUCH to yap about, you all have no idea.

drop what you want me to yap about next in the comments — I'm taking requests 🫶

07/05/2026

Comment "info" & I will send the deets over

Hiiii I am serena - I am the girl on insta who teaches you how to make cute trendy jewelry like disssss! I have two online courses I made for you and they are on sale today only!!! ✨

Introduction to Wire Wrapping : 12 wire wrapping projects, super affordable skill to learn, great starting point for my very very newbies ✨

Introduction to Silversmithing: Beginner silversmithing introduction, 10 projects (easy to hard), fundamental break down of everything, a great great starting point to learning how to work with sterling silver & gold filled!

I poured sooo much love and experience into these two online courses & they are on sale (which is rare) today!

So check it out!!!

07/02/2026

Want to make this ring?? ✨ well I have a step by step little freebie guide for you at the end ❤️

Step 1: Fabricate the bezel ✨

Step 2: Solder the Bezel to the backplate! 🔨

Step 3: Create your ring band! I made mine with 10 gauge wire - loveeeeeee the thick look

Clean up 🧼 & polish 🌟 lots of tool & bits to make it look so sparkly

My favorite part! Setting the gem ✨✨✨🌟

Comment guide & I will send you a freeeee step by step guide I made for you to complete this ring!

If you want the full tutorial, tool/ material links, and more projects like this make sure to sign up for urjewelryschool ✨ my online school with lots & lots of pre recorded projects for you to start learning today!!!

06/29/2026

we love a side hustle 🫶

okay but really — whether you want to make some extra cash selling cute jewelry on the side, just wanna learn how to silversmith, or add some new styles to your shop, my course is for youuuu

oh and it's 30% off this week for the holiday so enjoy this sale because it really doesn't happen often — if you've been thinking about getting started, this is your SIGN ✨

inside the course you'll learn all the fundamental basics of soldering, EVERYTHING you need to know about the tools and how to use them, and step by step tutorial projects that take you from simpler to harder pieces as you advance. you'll learn how to make some adorable sterling silver and gold filled jewelry that you can then build off of and create your own designs with, using all your new skills. and psst — we're just using basic soldering tools and a butane torch for all of it, so this is VERY newbie friendly, no experience needed 🤍

comment SOLDER and I'll send you the link, and use code SOLDER at checkout to snag that 30% off!!

love yaa

06/25/2026

let's talk shoppppp 🛍️

okay so I wanted to create a little yap video sharing with you my income streams for my handmade jewelry business

1. selling in shops (wholesale)
2. selling at markets / pop up shops / events
3. selling online through my shopify store
4. opening a physical location
5.
if you want me to break these down let me know which one and I'll make that video next!

love this new let's talk shop series 🫶
love yaa

Address

San Diego, CA

Website

facebook.com

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