05/26/2026
SHE HAS ARRIVED 🤍
The Platinum Mist launch is officially here and she was worth the wait.
And can we talk about how stunning this install is? Our founder’s mom is the inspiration behind Platinum Mist and seeing this color brought to life on her feels extra special 🖤
This install features a blend of Platinum Mist, Chiffon, + Steel Mist for the most seamless, dimensional finish.
We love when blends are truly customized for each client because that’s where the magic happens - creating dimension, softness, and a result that feels completely personal from every angle.
Now available in both straight and wavy, only from shopIBE® 🖤
Consider this your sign to embrace the silver era.