What are the opening hours?

Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 12pm

The Sport Factory

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United States
Roswell, GA
The Sport Factory

The Sport Factory Pro Shop stocks only the products endurance athletes demand. We are “Sweat Tested and Podium Perfected.”

The Sport Factory is the premier endurance sport retailer and training center in the Southeast, located in Roswell Georgia, and is a USA Triathlon Certified Performance Center. The Sport Factory Pro Shop stocks only the triathlon, running, and cycling products endurance athletes demand- at the lowest prices. We are “Sweat Tested and Podium Perfected.” Find us on the web at sportfactoryproshop.com

05/14/2026

https://sportfactoryproshop.com/profile-design-sonic-ergo-52-asa-aerobar/?showHidden=true&ctk=683996df-94d7-470d-b507-dd1842291c47 NEW Profile Sonic Ergo + 52 ASA has the dynamic shaping and aerodynamics of the 52 ASA carbon extensions in an aluminum bar. Paired with the Ergo + armrest and Sonic bracket makes this aerobar and incredible value.

The idea behind the ASA series is simple: shift the extension sideways to seamlessly align with your arm’s natural position, while keeping a 22.2mm mounting area to stay compatible with most standard aerobars.

05/05/2026

https://sportfactoryproshop.com/sport-factory-blog/what-is-a-bicycle-eflator-benefits-uses-and-buying-guide/

Discover the advantages of bicycle e-flators, including faster inflation, precise PSI control, and why they’re replacing CO₂ inflators for many cyclists.

04/14/2026

https://sportfactoryproshop.com/ochain-n-standard-v2-sram-8-bolt-black/?searchid=177347&search_query=ochain Now stock Ochain active spiders which allow riders to fine tune their riding experience at the crankset form 0-12 degress of freedom.

Enhance your ride with the Ochain N Standard V2 SRAM 8-Bolt Spider, offering up to 9° rotation to minimize chain growth and improve suspension performance.

04/01/2026

https://sportfactoryproshop.com/sport-factory-blog/a-primer-on-wheel-depth-how-to-choose-the-fastest-carbon-wheels/

Learn how to choose the right carbon wheel depth for your riding. Discover how speed, terrain, and wind affect performance to find your fastest setup.

03/18/2026

Looking for the ultimate gravel pedal? Check out the new Look G-One Max

The Look G-One Max gravel pedal was designed by gravel racers to make the ultimate gravel pedal

03/11/2026

https://sportfactoryproshop.com/sport-factory-blog/single-vs-dualsided-power-meters-do-cyclists-really-need-leftright-power-analysis/

Learn the difference between single and dual-sided power meters and when left/right power analysis can improve cycling performance, bike fit, and efficiency.

02/24/2026

https://sportfactoryproshop.com/giro-eclipse-pro-spherical-mips/?searchid=162227&search_query=eclipse New Giro Eclipse Pro is their most technologically advanced helmet giving you aerodynamic performance with all day cooling.

The Giro Eclipse PRO Spherical MIPS is their most technologically advanced helmet ever made with leaps made in aerodynamics, cooling, comfort, and performance

02/18/2026

https://sportfactoryproshop.com/sram-motive-bronze-v2-disc-brake-rear-2000mm-blk-a2/ New SRAM Motive V2 in stock- more power, easier maintenance, stealth profile

High-performance SRAM Motive Bronze V2 disc brake with heavy-duty power for XC to aggressive Trail use and tool-free reach adjust.

02/12/2026

Newest base bar system from Profile Design in stock!

The Profile Design Wing Ultimate S Base Bar with A3 Bracket offers a combination of aerodynamic integration and supreme fit range. With the change in spec comfort for most users will be increased alongside the performance advantage of lower weight.

02/06/2026

https://sportfactoryproshop.com/sport-factory-blog/staying-motivated-for-the-long-haul-/

As athletes, we are driven by a unique mix of psychological motivators that fuel ambition and keep us committed to training. Regularly re-examining why you train — and keeping those reasons front and center — is essential for long-term success.

Address

1210 Warsaw Road, Suite 300
Roswell, GA
30076

Opening Hours

Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 12pm

Website

https://sportfactoryproshop.com/

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