The Strum Shop

The Strum Shop Roseville's Family Owned Music Store
Instruments, Lessons, Rentals, Repairs, Events & More!
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The Strum Shop is a family owned musical instrument store which was opened by Daniel Elliott and Stu Herreid in May of 2012 when they both noticed a need for support of the rapidly growing ukulele community in the greater Sacramento area. The Strum Shop is known for it’s many music workshops and concerts held all throughout the year. The Strum Shop offers private music lessons every day of the we

ek and group lessons on various days throughout the week. They also offer instrument rentals and in-house repairs of fretted instruments as well as school band and orchestra instruments. The Strum Shop was selected as a Top 100 Dealer by the National Association of Music Merchants (NAMM), the global association of music products and music retailers in 2016.

06/09/2026

After 14 wonderful years serving the Roseville community, I have made the difficult decision to close The Strum Shop. Our final day of business will be July 31, 2026.

This decision was not made lightly. After much prayer, review, and consideration, I have concluded that it is time to bring this chapter to a close.

Between now and July 31, we will continue operating as normal. Lessons will continue through the end of July, repairs will be completed, and we will be working closely with teachers and students to help ensure a smooth transition so that lessons may continue at another lesson studio.

Following July 31st, remaining inventory and equipment will continue to be offered online during the liquidation process.

I want to express my deepest gratitude to our customers, students, teachers, repair technicians, vendors, friends, and supporters. For 14 years, it has been an incredible privilege to help people discover and enjoy the gift of music. We have watched students take their first lessons, families make music together, and lifelong musicians find instruments they love. Those memories will remain with me forever.

I am especially grateful to the many teachers who have invested countless hours into the lives of their students and helped make The Strum Shop what it has been.

In the coming weeks, we will share additional information regarding lessons, inventory, consignments, and other transition details.

Thank you, Roseville, for allowing The Strum Shop to be part of your lives. Your support, friendship, and encouragement have meant more than I can adequately express.

With gratitude,

Daniel Elliott Jr.
Owner, The Strum Shop

We are looking for fun, family-friendly music groups to play on our Downtown Tuesday Nights Community Stage this June an...
06/05/2026

We are looking for fun, family-friendly music groups to play on our Downtown Tuesday Nights Community Stage this June and July. Please email [email protected]

This is not a paying gig.

PLEASE NOTE, THE KANEKOA CONCERT IS ON FRIDAY, NOT SATURDAY. WORKSHOP AT 6 AND CONCERT AT 7:30.
06/04/2026

PLEASE NOTE, THE KANEKOA CONCERT IS ON FRIDAY, NOT SATURDAY. WORKSHOP AT 6 AND CONCERT AT 7:30.

Kanekoa Date: Friday, June 5 Workshop: 6:00 PM Concert: 7:30 PM Tickets: Concert + Workshop $55 • Concert Only $35 Buy Concert + Workshop Tickets – $55 Buy Concert Only Tickets – $35 Kanekoa’s ukulele-powered music blends island soul, rock energy, blues, reggae, folk, and improvisational ja...

04/18/2026

🎸 Thinking about music lessons?

Now is the best time to start.

Private lessons are currently $134/month for weekly 30-minute sessions—but that rate increases to $148 on May 1st.

👉 Enroll by April 30 and lock in the current rate through June.

We offer one-on-one lessons for:
🎸 Guitar
🎶 Ukulele
🎸 Bass
🪕 Banjo
🎶 Mandolin
🎻 Violin
🎹 Piano
🥁 Drums

Spots are limited and filling quickly.

👉 Sign up here: https://www.thestrumshop.com/sign-up-for-music-lessons.htm
📞 Or call (916) 78-STRUM

Join The Strum Shop in Roseville, CA for expert music lessons. Enhance your skills with our passionate instructors in a supportive environment.

Concert tonight!
04/15/2026

Concert tonight!

Starman is an incredible pop song that has so much to teach us. It focuses on chords in the key of F with chords that will be played on 3 strings with some variation of chord inversions up the neck on the second chorus. The right hand finger picking pattern is simple and will help prep you for futur...

04/02/2026

🚨 Lesson Rates Increasing May 1st 🚨

Enroll in April and lock in current pricing through June 30th 🎸

Perfect time to start lessons before the increase hits.

Spots are limited—message us or stop by to sign up!

Join The Strum Shop in Roseville, CA for expert music lessons. Enhance your skills with our passionate instructors in a supportive environment.

🎶 Lesson Prepay Special at The Strum Shop! 🎶Now through March 31st, both new and current students can take advantage of ...
03/11/2026

🎶 Lesson Prepay Special at The Strum Shop! 🎶

Now through March 31st, both new and current students can take advantage of our special lesson prepay savings!

✔ 2 months for $240 (save 10%)
✔ 3 months for $340 (save 15%)

Secure your weekly lesson time with one of our great instructors and keep your musical progress going strong. Whether you're learning ukulele, guitar, bass, or more, this is a great way to stay committed and save on lessons.

This offer is available for a limited time, so if you’ve been thinking about starting lessons — or continuing your progress — now is the perfect time.

📩 Click the image or stop by the shop to take advantage of this offer!

Offer valid through March 31st.

Unlock your musical potential with discounted lesson packages at The Strum Shop. Save 10% on 2 months or 15% on 3 months. Perfect for beginners and seasoned players alike!

I don't remember when this was recorded but here it is.
02/06/2026

I don't remember when this was recorded but here it is.

The Roseville CA music store which primarily sells ukuleles is more than just a store. The Strum Shop full of string instruments is built around the communit...

Gee Thanks Gavin Newsom!  I don’t care what political party you are affiliated with, but when you make decisions that di...
01/07/2026

Gee Thanks Gavin Newsom! I don’t care what political party you are affiliated with, but when you make decisions that directly hinder my ability to conduct business, I’m going to call it out.

09/26/2025

Due to illness, Carla's Blues & Jazz Ukulele Workshop, scheduled for September 27th, is cancelled. See you in October.

Address

209 Vernon Street
Roseville, CA
95678

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Saturday 10am - 4pm

Telephone

+19167878786

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