The SafeSide brand is built on a dedication to fi****ms knowledge, safety, and proper use. From our start in 2012, our family began this company after seeing the need for a change in the local fi****ms community - introducing a high-level of customer service and strong dose of modern technology into a space where both were lacking. From securing the latest-released models to our extensive line of Custom-built modern sporting rifles, our retail store offers a wide variety of fi****ms for the first time buyer all the way to the lifelong collector.
Our years-long push to Change the Face of Shooting Sports in the Roanoke Valley culminated in 2016 when we opened the longest indoor shooting range on the East Coast. With 23 lanes of pistol and rifle shooting, our 72,000sq ft facility is among the top in the nation. Both members and “walk-in” customers enjoy our friendly staff, helpful Range Safety Officers, and modern, clean, well-lit facility. Training classes from basic firearm safety all the way to defensive pistol tactics are offered throughout the month, some every week. Our efforts to encourage more people to apply for their Va Concealed Handgun Permit can be seen in the thousands of people we have hosted in our 2-hr class held every Tuesday evening.
The future for SafeSide revolves around making every customer interaction a positive experience. Our staff makes that happen day-in and day-out with our customer-focused approach. Our team genuinely enjoys the relationships we form with you, and are excited to be a part of your journey in fi****ms ownership. Please don’t hesitate to give us feedback on how we can better serve you!