LOF TOO

02/17/2026

It's that time of year again! PIONEER DAY is this Saturday and once again L.O.F. will be having a SALE! We have a lot of great inventory! We are going to have our annual drawings to give away some great stuff! Plus door prizes! We are hoping the weather will cooperate, but if you are cold, stop on in for some hot chocolate and homemade cookies! See you all on Saturday!!!!

11/20/2025

10/30/2025

We still have fly boots and lots of fly spray and fly masks that are ON SALE! 15% off! Stock up now for next spring. Seriously, it will be here before you know it 🙃

10/29/2025

We have a lot of nice new stuff! Mens and womens Cinch jackets and vests, as well as Ariat! And lots of jeans! Come see us! The puppies are waiting...

10/29/2025

Where are you? Abby and Lydia want to know! 😄

08/28/2025

Cool crisp mornings and beautiful fall days are upon us. Stop in and check out our selection of long sleeve snap and button down shirts. Wide variety of jeans for men, women, and kids. Along with boots, hats, accessories. We hope to see you soon. 🍁

11/27/2024

L.O.F. will be open at 9:00 a.m. Friday, November 29th for Black Friday! Stop in for significant savings store wide!
Most of you know about the fire at the Minnesota Equestrian Center, which completely destroyed the inventory inside our store there. We still have inventory that was stored outside the store in our storage trailer there...including American and Bailey felt hats and Royal Wire, some boots and shoes. We have brought this inventory to Ridgeland. If you are in need of a hat, come see us!

05/23/2024

L.O.F. will be closed this Saturday May 25, 2024.

04/17/2024

Anybody out there looking for a very part-time job? We are needing someone to look after our store on random weekends this summer. This is not a steady job, but we do offer a good discount to our helpers! Please call Leesa or Gary at 715-949-1000. Leave a message and we will get back to you!

04/17/2024

I hate to have to do this, but we have nobody to work our store this coming Saturday, April 20th, so we are forced to close for the day. Just wanted you to know so you don't come down and miss us. Sorry for the inconvenience. ALSO, we have a new phone number at the store: 715-949-1000. This line will be kept up to date with messages on store hours, and you can call to see what other hours besides our regular hours we are open.