jaZams

jaZams www.jazams.com jaZams is one of the largest and most fun specialty toy and book shops on the East Coast. We have a great staff that is here to help you.

Come in and see us at one of our two locations (Princeton, NJ and Lahaska, PA) or check us out on our website. See website for current hours.

Sidewalk sale all weekend in our Princeton shop! It’ll be inside in the event of rain, but everything on the table(s) i...
07/30/2026

Sidewalk sale all weekend in our Princeton shop! It’ll be inside in the event of rain, but everything on the table(s) is still up to 80% off! This happens just once a year!

Palmer Square | Princeton, NJ

For the last several years, July has meant WALDO! This year is no exception…except we’ve left it to our friends at Laby...
07/23/2026

For the last several years, July has meant WALDO! This year is no exception…except we’ve left it to our friends at Labyrinth Books (Princeton NJ) and the Lahaska Book Shop (Lahaska PA) to host this year. So, visit THEM and then come visit us (and so many other small indies!) to find that tiny Waldo hidden in our shops! Play until July 30th!

Palmer Square | Princeton, NJ Peddler’s Village
Labyrinth Books

Our celebratory mural is up for just a few more days! If you meant to visit it and haven’t yet, go now!We want to thank...
07/23/2026

Our celebratory mural is up for just a few more days! If you meant to visit it and haven’t yet, go now!

We want to thank the Arts Council of Princeton and our amazingly talented artists (all on our own staff) for this beautiful celebration of the last 30 years of toys! They worked from conceptualization to the last stroke of paint on the wall, led by AJ Rodrigues, who’s on our Princeton staff.

Check out more of their art here:
Hailey (Lahaska Staff) is
Mark (Lahaska Manager) is Mark Chelminiak
Visit Christina (Princeton Manager) @ christinarianne.com
Lydea (Lahaska Staff) is lydea

Which toy era do you identify with?

Arts Council of Princeton Palmer Square | Princeton, NJ

Sunday’s Musical Line Up:3:30-5:00 - Lolly Hopwood 5:00-7:30 - Alex & The KaleidOscopeWe’ll be rocking and rolling all d...
06/18/2026

Sunday’s Musical Line Up:

3:30-5:00 - Lolly Hopwood
5:00-7:30 - Alex & The KaleidOscope

We’ll be rocking and rolling all day with these kid-friendly artists that we just love!

Lolly Hopwood Alex & The Kaleidoscope
Palmer Square Princeton

Just for our Sonny Angel and Smiski lovers…we’ll have a trading post at our party! Come and hang out with other like-mi...
06/17/2026

Just for our Sonny Angel and Smiski lovers…we’ll have a trading post at our party! Come and hang out with other like-minded collectors and trade away!

We’ll have plenty for sale inside the shop if you want to take your chances on a new one!


Palmer Square Princeton

06/15/2026

If the clues have got your stumped, here are some extra clues to help you in your hunt for the Busytown Friends all over Princeton, NJ! Stop by jaZams for your stamp card and enjoy visiting some of our favorite shops and favorite people! Cards are due back by June 30th, when you’ll get a Busytown Tattoo as your reward for playing along!

Palmer Square Princeton Experience Princeton Princeton Online

If you’re worried about parking on Sunday (for our 30th Birthday/Block Party!), you are NOT alone! We’re here with some...
06/15/2026

If you’re worried about parking on Sunday (for our 30th Birthday/Block Party!), you are NOT alone! We’re here with some tips:

🚗 Walk! Seriously, this may be your best option! Keep the car at home (or park in a friend’s driveway) and walk/bike/scoot on over!
🚌 Carpool! School-bus-style - grab your crew and come together! It will be more fun that way anyway, right?
🚙 Street Parking is still available, but will be limited since our party will be taking up Palmer Square West. Use the Chambers Street, Hulfish, or Spring Street Garages.

No matter how you find yourself getting here, it will be worth it - we promise!

Palmer Square Princeton Experience Princeton Princeton Online

06/14/2026

There’s just ONE WEEK until our 30th Anniversary Carnival Bash! Please enjoy these flashback photos of our 2nd Birthday, back in 1998 (yes, the 1900’s!).

If you look closely, you’ll notice some THINGS in these photos that may just make a re-appearance on Sunday: cotton candy, balloon sculptures, people in costume and so much more! Isn’t Joanne just the cutest entrepreneur you’ve ever seen?

Palmer Square Princeton Peddler’s Village

06/14/2026

More fun in Milwaukee, but this time with faces! These three ROCKED this show and probably need a few days off to catch up on sleep! We’re excited for what the remainder of 2026 brings for jaZams!

Palmer Square Princeton Peddler’s Village

Address

25 Palmer Square East
Princeton, NJ
08540

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