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06/17/2026

The Truss Sunglasses.

Born to blur the boundaries between form and function.

Shop Truss at smithoptics.com

06/16/2026

Guide’s Choice, the only choice.

Why? Three reasons:

They have the highest quality ChromaPop™ Polarized lenses that make every detail on the water pop.

They’re built for all-day comfort, with spring hinges and non-slip nose and temple pads.

They’re trusted by the community, earning five star reviews from serious anglers who demand the most from their gear.

Check out the Guide’s Choice at your local retailer or smithoptics.com.

Behind the Design: The Vero VanInspired by the Italian word, Vero, meaning true, real, and genuine, the Vero Van is a mo...
06/12/2026

Behind the Design: The Vero Van

Inspired by the Italian word, Vero, meaning true, real, and genuine, the Vero Van is a mobile space built to facilitate authentic connections.

Made for versatility and functionality, the van is able to adapt to meet the needs of each sport and season.

If you’re in Europe, catch the Vero Van this summer.

06/11/2026

The experience is everything. Enhance it with ChromaPop.

ChromaPop lens technology reveals details your eyes normally miss, enhancing colors and contrast so you get the best out of every moment.
 
Check out best selling sunglasses with ChromaPop lens technology at smithoptics.com

Athlete Spotlight: Ida-Sophie Hegemann Sets Sellaronda FKTOn May 28th, Ida-Sophie () set out on the Sellaronda circuit w...
06/09/2026

Athlete Spotlight: Ida-Sophie Hegemann Sets Sellaronda FKT

On May 28th, Ida-Sophie () set out on the Sellaronda circuit with her sights set on the fastest known time.

In her fully unsupported attempt, Ida-Sophie circumnavigated the Sella Massif, covering a marathon distance, and climbing over 2,700m (8,800’) before finishing in 5h 3m and 1s, beating the previous Men’s FKT by 55 minutes.

Please note: To respect and ensure the rules for unsupported FKTs, photos were taken on the course one day after the FKT attempt.

06/08/2026

The Cipher Sunglasses

Where retro-design meets modern performance.

Say yes to everything, wear these when you do.

Check out the Cipher sunglasses at smithoptics.com

06/05/2026

Ulterior Collection: Between Here and There

Because sometimes the best moments happen at the nexus of what was and what’s to come.

Unravel Ulterior at smithoptics.com.

Athlete Spotlight: Ella Connolly’s Enduro World Cup Victory in Loudenvielle. In the first round of the riders tackled f...
06/04/2026

Athlete Spotlight: Ella Connolly’s Enduro World Cup Victory in Loudenvielle.

In the first round of the riders tackled five challenging stages in the French Pyrenees, covering a total of 30+ miles and 7,700 feet of climbing.

took a decisive lead on Stage One, setting up a successful day out, ultimately winning by 5.7 seconds.

Strong work, Ella! More to come…

Photos:

05/31/2026

Ulterior Collection: Between Here and There

Designed for the detour, because sometimes the best moments happen at the nexus of what was and what’s to come.

Unravel Ulterior at smithoptics.com.

05/28/2026

Something designed for the detour. Coming 5.31.26

Address

Portland, OR
97204

Telephone

+18882062995

Website

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