10/13/2022
The Benjamin Moore Color of the Year 2023 Is Raspberry Blush!!
The paint maker predicts a pendulum shift from muted neutrals for 2023
A vignette in a room painted in Benjamin Moore Color of the Year 2023 Raspberry Blush
The Benjamin Moore Color of the Year 2023 is Raspberry Blush.Photography courtesy Benjamin Moore
When it came to determining the Benjamin Moore Color of the Year 2023, “as much as we love the muted, softer colors, we felt ready to do something a little bit bolder,” says Andrea Magno, the storied paint brand’s color marketing and development director. “We’re just raring to go and turn up the dial on the saturation of color."
And just where did that dial stop? The Benjamin Moore Color of the Year 2023 is Raspberry Blush, an unapologetically brazen yet warm hue. Described by Magno as a “charismatic” color that “enlivens the senses,” it evokes its namesake’s fruity notes alongside trace elements of both radiant red and orange coral.
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Raspberry Blush (2008-30) by Benjamin Moore
Raspberry Blush builds on the legacy of recent inclusions in Benjamin Moore’s annual Color Trends palette, like the sunbaked clay of Rosy Peach in 2021 and 2022’s similarly minded Wildflower, a refreshed version of a dusty rose. Carrying those colors to an even more vivid and vivacious space, Raspberry Blush can make a strong impression while possessing the sort of depth that merits a closer look.
“I think there’s definitely a wow factor. We’ve become so accustomed to these grays and blues and neutrals,” Magno says. “But we just kept coming back to the color again and again and finding different things that we really loved about it.”
Because it stands out so starkly from 2022’s era of muted neutrals, Magno admits that Raspberry Blush could come off as an intimidating color to incorporate into the home. But she also believes it can help build color confidence among those willing to step outside of their comfort zones and give it a try in applications ranging from the subtle to the bold!