The Nixer

03/10/2025

“It’s about having options that let you drink socially while staying in control — combining the familiarity of beverages like beer or sparkling water with functional benefits, like relaxation from low-dose THC or a boost from adaptogens. Hybrid drinking is the antithesis of the frat-party keg stand or boozy brunch binge. It’s about making mindful choices that still let you toast to the moment.” Rolling Stone

HERE’S THE THING. It’s not rocket science. It’s options. And if you’re not offering options or your options are juice-based, or flavored lemonades, or other sugary beverages…you’re still missing the point and unfortunately losing customers to places that get it.

We truly don’t want to be harsh, we truly want to help. ❤️

01/04/2025

Regarding the surgeon general’s new advisory:

We’re not here to demonize alcohol or those who consume it. The Nixer has always been (and will always be) about providing OPTIONS for folks that CHOOSE not to drink alcohol….whatever their reasons may be….because they’d like something “adult” in their hand too. ((Plus, the demonizing strategy just doesn’t work.))

But! We ARE for educating people and not sweeping facts under the rug.

Stay aware folks, stay mindful. Reach out if you need support or you’re attempting Dry January or you have questions about this new advisory or you are exploring “functional drinks” or you want delicious NA drink ideas, or just because. As we’ve always said…we’re here for you, whether you’re cutting out alcohol for a moment or a lifetime. ♥️

And thanks azfamily 3TV CBS 5 for calling to get our take on this.

10/15/2024

09/12/2024

🤷🏼‍♀️
Oh SNAP

08/29/2024

So I guess we’re still reporting on this. Still crazy increases in NA beer sales and still research showing consumers will HAPPILY pay $$$ for a complex, adult, non-alcoholic beverage.

You don’t say. 🤣🤩🤔🍹🍹🍹🍹🍹🍹

Are you an establishment that’s been glancing at this research?? Wondering… and maybe want to tweak your menu a bit? Provide options? Be inclusive? Step into the trend? Learn about adaptogens? Get people NIXED???

Let’s talk. ✨

08/28/2024

**LET’S DO THIS** 🤩🤩🤩
We’ve missed you!

SEPT 5 Salt Spa Wellness Collaborative ✨

04/30/2024

➡️ MAY 15
➡️ 5:30pm
➡️ ANTHEM AZ
➡️ $10

THE GREAT CURIOUS COCKTAIL PARTY 🍹

A NIXER POP-UP EXPERIENCE 🤩

*exact location to be provided to registered/paid attendees*

03/06/2024

Have you tried it yet?? ⚾️🍋

Cactus League American Family Fields of Phoenix Milwaukee Brewers City of Phoenix, AZ USA