Ross's Sport Shop and Guide Service

Ross's Sport Shop and Guide Service Selling all types of Live Bait, DNR service center. Areas #1 Fishing Guide Service That's over 40 years of fishing knowledge in the Phillips Area.
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Full service sport shop, Large selection of Musky Tackle, Most complete line of fishing tackle in Area, Archery Pro Shop with over 50 years combined Archery Experience. John Carlson the shop manager and one of our store guides was raised on the shores of the Phillips Chain and has been fishing from the day he could hold a fishing rod. Our 4 professional fishing guides all have local ties and have

been fishing the Price County Area for well over 100 combined years!!! Large County owned Parking Lot is empty behind store evenings and Weekends and is easy access and plenty of parking for big rigs and is a shorter walk then parking at your favorite big box store!!!! Bottom line, when you use Ross's Sport Shops Services you are getting the most trusted and knowledgeable service around.

Stocking the bait cooler for Mother’s Day weekend! 🎣🪱Did you know that on any given summer week, Ross’s Sport Shop has 5...
05/08/2026

Stocking the bait cooler for Mother’s Day weekend! 🎣🪱

Did you know that on any given summer week, Ross’s Sport Shop has 500–700 one dozen count cups of crawlers in stock? We work hard to keep the bait fresh and ready so you can spend more time fishing and less time searching!

We hope all the moms have a wonderful weekend filled with family, smiles, and maybe even a little time on the water. 💐

Happy Mother’s Day from all of us at Ross’s Sport Shop!






Catfishing is becoming more and more popular around our area, and we’re making sure anglers have the gear to match! 🎣At ...
05/06/2026

Catfishing is becoming more and more popular around our area, and we’re making sure anglers have the gear to match! 🎣

At Ross's Sport Shop, we’ve been adding more catfish-specific tackle, gear, and setups to help you land the big ones. One of the newest additions we’re excited about are these awesome MadKatz Catfish rods — built tough and ready for battle! 💪🐟

Stop in and check them out along with our growing selection of catfish tackle. Whether you’re fishing from shore, boat, or riverbank, we’ve got you covered.

05/04/2026

🎣 Thank You for another Amazing Opening Weekend! 🎣
We want to give a huge THANK YOU to all of our awesome customers and followers for making opening weekend a great success at Ross's Sport Shop! It was great seeing so many familiar faces and hearing all the excitement out on the water.
Now we want to see how you did! 📸
Drop your photos in the comments from your weekend fishing trips—big catches, first fish, or just a great day on the water. We’d love to share in your success!
Thanks again for your continued support, and tight lines to everyone this season! 🐟🎣

We have some Campfire Wood for sale. $5.00 a bag while supply lasts. After hours sales please use cash box by the door a...
05/01/2026

We have some Campfire Wood for sale. $5.00 a bag while supply lasts. After hours sales please use cash box by the door and remember to smile for the camera.

05/01/2026

Phillips Wisconsin Area Fishing Report with Ross's Sport Shop and Guide Service Fishing Guide John Carlson.

🎣 Opening Fishing Weekend is HERE! 🎣Kick off the season with the Price County fishing professionals at Ross's Sport Shop...
04/30/2026

🎣 Opening Fishing Weekend is HERE! 🎣

Kick off the season with the Price County fishing professionals at Ross's Sport Shop and Guide Service!

Our staff is not just selling bait—we’re out there fishing every chance we get. That means real, local knowledge you can trust to help you land more fish this weekend.

✔️ Fresh bait
✔️ Proven tackle
✔️ Tips from folks who actually fish these waters

Stop in, gear up, and let’s make it a weekend to remember.

👉 We all fish… a LOT.






04/29/2026

Ross's Sport Shop and Guide Service Opening Fishing Weekend Hours
5/1 -6am to Midnight
5/2 -4am to 6pm
5/3 -6am to 5pm

The 2026 Fishing Opener Live Bait Line Up is set. As always Ross's Sport Shop and Guide Service carries the largest sel...
04/27/2026

The 2026 Fishing Opener Live Bait Line Up is set. As always Ross's Sport Shop and Guide Service carries the largest selection of live bait in the area. This year for opener we will have Crappie Minnows, Rosie Reds, Fat Heads, XL Fatheads, Walleye Mix, Walleye Suckers, Mud Minnows, Northern Mix, Large Northern Suckers, Mix Leech, XL Leeches, Large Crawlers, Small Crawlers, Panfish Worms, and Waxies.

You know it's time to fish when Rob stops in and fills the polarized fishing glasses rack up!
04/27/2026

You know it's time to fish when Rob stops in and fills the polarized fishing glasses rack up!

We told you the warm weather brought the frogs out! The great frog migration has happened at Ross's Sport Shop and Guide...
04/12/2026

We told you the warm weather brought the frogs out! The great frog migration has happened at Ross's Sport Shop and Guide Service and most of the frogs have taken their place for the season on the giant albino Lilly pad in the store. As always there are a few stragglers.

Big rain last night has the crawlers and worms out everywhere this morning. Even saw a few frogs. Ross's Sport Shop and ...
04/12/2026

Big rain last night has the crawlers and worms out everywhere this morning. Even saw a few frogs. Ross's Sport Shop and Guide Service has you covered with all your Night Crawler picking needs.

Address

286 N Lake Avenue
Phillips, WI
54555

Opening Hours

Monday 6am - 6pm
Tuesday 6am - 6pm
Wednesday 6am - 6pm
Thursday 6am - 6pm
Friday 6am - 7pm
Saturday 6am - 6pm
Sunday 6am - 5pm

Telephone

(715)3393625

Website

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