06/11/2026
Last night we hit 90K friends on Whatnot!! This feels especially meaningful to Jacob and I because House of Coop continues to exceed our expectations all while still feeling exactly the way we hoped it would and staying true to who we are.
Followers do not equal sales. What it represents is the amount of people who believe in you. That is encouraging in itself. Thank you for being a part of our kind and supportive corner of Whatnot!
When we started selling vintage on Whatnot over two years ago, it was just a hobby to share our love for vintage while building our first home together. We had no idea it would grow from a side hustle into our full-time careers a year and a half in, and we definitely never imagined milestones like this being part of our story.
We had zero expectations at first, just joy for what we were doing. What unfolded naturally over time was a room where people felt welcome the second they came to our show. A place where people felt part of the experience instead of just another username in the chat. Jacob and I always want people to feel acknowledged, seen, and important because at the end of the day, we are simply treating people the way we would want to be treated ourselves while getting to share something we genuinely love. And of course we always bring a well thoughtout, curated show of hundreds of vintage finds every Wednesday + Sunday Night!
People connect to much more than vintage alone. They’re connecting to the atmosphere around it, the consistency, the person selling and the feeling of being part of something every week. Whether they purchase or not. There are real people choosing to join your show and check out what you have going on! That’s a HUGE deal!
The vintage community on Whatnot continues to inspire us because so many sellers in this category care about what they’re bringing to the table. You can feel it in the presentation, the creativity, the personality behind the rooms people create. We love supporting and uplifting other sellers and we’ve been overwhelmed with the support we recieve from so many of you!
It may be hard to believe, but we still feel like we are only scratching the surface of everything we want House of Coop to become. Every milestone continues motivating us to dream bigger, work harder, and continuing to stay grateful for the people who continue growing alongside us.
The best part of all of this is that we get to share it with you. Thank you for your never ending support and encouragement!
The best is yet to come 💜💚
Celebrate with us 6/14 @ 8PM EST
