Pure Lure

06/05/2026

Anyone else excited for the greatest fishing event in the world?!?? The 53rd annual will August 3-8, 2026. Let’s Go! Once again as the presenting sponsor of the richest billfish tournament in the world, if you are wearing Pure Lure performance shirts and win one of the categories, we will be paying your entry fee in 2027.

06/04/2026

Once again Pure Lure ambassador .stoltz had himself a day fishing on Make certain to get with Captain Ben Morris to get on the bite. Tight Lines Yallllll!

05/30/2026

New 2026 Summer graphics. Brand New Release. Get em while supplies last.

05/25/2026

Days like this don’t come free.
Remembering those who gave everything. 🇺🇸
Happy Memorial Day from the Pure Lure crew.

05/15/2026

PURE SHARP! Cropper Cutlery will be at Pure Lure Brand House this Saturday the 16th to sharpen all your fishing, hunting, pocket and kitchen knives. 9am - 3pm. Don't forget about the FREE 5th!

PURE SHARP! We'll be at Pure Lure Branding House this Saturday the 16th to sharpen all your fishing, hunting, pocket and kitchen knives. 9am - 3pm. Don't forget about the FREE 5th!

05/12/2026

It’s on! 🚩Buy 2 Get 1 FREE on your favorite SHORTS!
Mix and match across styles and colors.
Shop online at: purelurefishing.com

05/06/2026

🚩Locked in.

05/01/2026

Stoked on the bite? Us too!

Spend $100+ and have a free hat on us!

04/26/2026

We always support Skilligalee Seafood and you should too...

Sunday April 26th
10448 Azalea Rd Berlin MD
9-12pm (Message if you need to come later)
Rockfish: fillet $24.50
Seabass: fillet $17/lb, whole $4/lb
SOLD OUT Fresh MD Crabmeat: Lump $39/lb
Dayboat Scallops: (20ct average)
-1lb $25
-2lb $49
-5lb $118
Frozen Scallops 1lb $25
Frozen Rockfish $24.50/lb
Message to reserve yours!
Cash or card (3.5% added to cards

04/22/2026

The Earth is 70% water.
Let’s take care of it.

Happy Earth Day