What are the opening hours?

Monday 10am - 7pm Tuesday 10am - 5:30pm Wednesday 10am - 5:30pm Thursday 10am - 5:30pm Friday 10am - 5:30pm Saturday 10am - 5:30pm Sunday 11am - 5pm

Kids'Content

There's a new toy store in town, and it's at the bookstore! Toys and books for kids of all ages.

08/18/2026

It’s 📚 and today we’re focusing on our feelings!

New picture book BIG THOUGHTS helps kids manage anxiety. And the beloved BEING KIND book now has a new cuddly sloth companion to help remind us that small acts of kindness can have a big impact.

08/11/2026

It’s 📚 and we have four ridiculously cute finger puppet board books, perfect for read & play time.

Choose from Little Kitten, Little Penguin, Baby Capybara and Baby Corgi Butt!

08/08/2026

It’s ! Today, Nicholas recommends ALPACA GOES BACK-A TO SCHOOL by Sudipta Bardhan-Quallen and Leeza Hernandez.

“Alpaca’s off to school, what a sight. A read-aloud adventure, pure delight! With stunning art and a tale so grand, it’s a book every kid will understand!” — Nicholas

Nicholas himself is going back to school soon — he has only one more work day at Content before he leaves for his first year of college. Nicholas, you have been a delight to have at the bookstore, and we will miss you so much!

08/04/2026

It’s 📚 and we have two gorgeous new picture books!

OFF THE WALL: MAKING STUFF TOGETHER is an incredibly vibrant (both in tone and in actual colors!) story from real-life best friends Molly Idle and Juana Martinez-Neal about collaboration and creativity. Free chalk pack with purchase while supplies last!

IF THE MOON by Matthew Burgess and Matthew Forsythe is a soothing story designed to help kids release anxiety at bedtime.

08/01/2026

It's ! We have two new stockroom associates at the bookstore -- both named Emily! -- and we invited Emily W. to share a favorite book from her childhood. She picked the AMULET series of graphic novels by Kazu Kibuishi.

"An amazing fantasy steampunk adventure that is full of action and keeps readers of any age engaged, but especially good for younger teens or young adults. Beautiful art, good writing, interesting lore...everything is amazing in the whole series." -- Emily W.

07/30/2026

We hope you've had fun searching for Waldo in downtown Northfield this month! Drop off your stamp cards at Kids'Content by 5:30 pm on Friday, July 31 to collect your poster, sticker and coupon (with 10+ stamps) and enter our grand prize drawing (with 20+ stamps)!

Thanks to the generosity of Northfield businesses, we have SIX grand prizes to give away! Our drawing will take place on Monday, August 3, and winners will be notified by e-mail or phone.

07/28/2026

It’s 📚 and one of our favorite authors at Kids’Content, Kate DiCamillo, has a new 3-in-1 edition of the first three Mercy Watson stories! A great pick for early readers.

In non-book news, we have a restock of squishy butter 🧈 and NEW squishy baked goods! Cat buns 😺 croissants 🥐 rolls 🍞 with a satisfying slooooowwwww rise.

07/25/2026

It’s ! Today, Laura recommends the new graphic novel PIA IN THE FOREST by David Bruggink.

“I laughed out loud many times while reading this charming graphic novel. It sweetly reminded me of the hikes I took with my own dad as a kid — when I’m sure I was just as loud, energetic, and single-minded as Pia! Though this is the first book about Pia, she already feels like a familiar and beloved character.” — Laura

07/21/2026

It’s 📚 and we have lots of great new books for middle-grade readers!

The latest Bea Bellerose mystery, THE LOST JEWELS OF ROOM 713, is out today, and the previous book in the series, THE HOUSE OF FOUND OBJECTS, is now available in paperback!

continues with spooky camp stories — FATAL GLITCH: CAMP ZERO by Erin Entrada Kelly & Eliot Schrefer, CAMP SYLVANIA: MOON MADNESS by Julie Murphy and Crystal Maldonado, and STRANGE HAPPENINGS: SPINE-TINGLING TALES by Avi.

07/20/2026

Please note that we will close early at 1 pm this Wednesday, July 22, so that our staff can prepare for Northfield's annual sidewalk sale, Crazy Daze. We look forward to seeing you bright and early at 7 am on Thursday, July 23, when we'll have toys, games, books, gifts and more at up to 70% off!

Address

314 Division Street
Northfield, MN
55057

Opening Hours

Monday	10am - 7pm
Tuesday	10am - 5:30pm
Wednesday	10am - 5:30pm
Thursday	10am - 5:30pm
Friday	10am - 5:30pm
Saturday	10am - 5:30pm
Sunday	11am - 5pm

Telephone

(507) 663-7993

Website

https://www.contentbookstore.com/?q=p.kids_content

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