Chattanooga's Northshore

08/13/2026

Welcome to the NorthSore Merchants Collective's newest member.

Summer nights just hit different at Happy's House. 🍧✨
Laughter around the tables, families making memories, friends catching up, and shaved ice in hand—that's what summer is all about.
Thank you, Chattanooga, for making Happy's House part of your evenings for the past 20 years. ❤️
📍See you tonight!

08/05/2026

Vendor applications are officially open! 💥 Calling all artists, makers, vintage curators, food trucks, and creative humans... we'd love to have you at Frazier Festival!

Join us on Frazier Avenue on Saturday, October 24, in Chattanooga's charming NorthShore district, transforms into a fall celebration. Stretching from Market Street to Delmont Avenue, this pedestrian-friendly festival brings together locals and visitors for a day of shopping, feed, music, and community.

If you create something beautiful, delicious, or delightfully unique, we'd love to see your application!

Applications are now open. Apply now via link below, or tag a vendor you'd love to see there!

APPLICATION: https://forms.gle/uaXYAG33fggbJZHs7

(Submitting an application via this link is the ONLY way to be considered a vendor for this event. Beware of scammers.)

05/25/2026

Wow. What a day! 💛 Thank you to everyone who came out and made Frazier Festival such a vibrant celebration of our community! From vendors to visitors to NorthShore shops, you brought the street to life in the best way!

The weather was perfect. The pets were adorable. The food was delish. The art was chef's kiss.

Plus, another thank you to our sponsors for helping make this happen:





And to the City of Chattanooga for helping make an event like this possible.

We love you, NorthShore! And we already can't wait to do it again!

Photos by Becca Coleman of

05/23/2026

FRAZIER FESTIVAL IS ON ✨ Rain or shine, we’re gathering today from 12–7 PM along Frazier Ave!

And honestly? The forecast is looking a whole lot more moody gray skies than washout. 🌥️ Perfect weather to wander, shop, snack, discover new favorite artists, and spend the day outside without melting in the Tennessee heat.

100 vendors. Local shops. Good food. Great people. A full day of NorthShore magic.

Throw on a light jacket, grab your friends, and come hang with us. We can’t wait to see you out there! 💛

05/22/2026

𝐂𝐅𝐂 𝐈𝐈 𝐓𝐑𝐘𝐎𝐔𝐓𝐒 🗣️ 2026-2027 tryouts for our CFC II U23 United Premier Soccer League team are June 1st and June 8th!

Get the details and register here: https://hubs.li/Q04hy6tm0 🔵

05/22/2026

Meet one of our hometown artistic gems, Gay M. Arthur, in person TONIGHT! Gay has been the bedrock of the art scene here in Chattanooga and a loyal supporter of ITG. We are so excited to feature her at this very special opening reception honoring her tonight, 5-8PM.

05/22/2026

05/22/2026

Congratulations to Cale Cameron, he’s off to surprise his wife with their new Lexus GX550!

05/22/2026

Calling all Sanrio fans! 💕 Sticker packs and bags with all our favorite characters are in the shop.