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11/02/2026

The Effect of Dim Light on Myopia by Pro to Pro Director Deborah Kotob

Scientists at SUNY Optometry conducted studies on the effect of prolonged near focusing under dim lighting conditions on myopia progression. They found that when people focus on nearby objects such as phones, tablets or books in low light, their pupils constrict to help sharpen the image. In dim settings, however, this narrowing may reduce the amount of light reaching the retina, potentially affecting emmetropization, normal visual development.

See more: https://buff.ly/5phACin

11/02/2026

Maui Jim, from Kering Eyewear, introduces Miona, a high-performance toric shield designed specifically for athletes and outdoor enthusiasts that introduces a new evolution in the brand’s performance eyewear offering.

See more: https://buff.ly/SGW7tsv

11/02/2026

Structured and sleek, this rimless sunglass from adds a luxurious touch of sophistication to his look with a mixed metal moment on the temples.

11/02/2026

Dark chocolate brown puffed acetate creates volume and dimension in this luxe Prada sunglass from EssilorLuxottica offering an effortlessly cool addition to his wardrobe.

See more: https://buff.ly/0OxJxbR

10/31/2026

Come with us on a shakeout run at the Last 10 with celebrating marathon week in NYC. 20/20’s Christine Yeh took part in the run wearing Oakley Meta Vanguard AI glasses with . Special guest Action Bronson () kicked off the festivities at the Lab store sending runners off as we took over the final 10 miles of the .

10/31/2026

In our Successful Retail Strategies feature, we dig deep with independent eyecare professionals who have curated some of the most exceptional eyecare and eyewear retail spaces in North America. Here, we share advice from Black Optical, Art of Optiks and Konstantin. https://buff.ly/KzTewV9

10/30/2026

The Brand Connection by Senior Executive Editor Christine Yeh

In New York City, it is quite common to see long lines formed outside of stores and business establishments. People wait on these lines for a multitude of reasons—the chance to buy an exclusive new item dropping from a brand, to score giveaways, or the opportunity to enjoy an experience tied to a larger event. Branding is the main motive behind these initiatives—promoting products and services by creating awareness and special connections to engage the consumer.

See more: https://buff.ly/pC1mj1t

10/30/2026

A&A Optical presents new Cruz eyewear styles for men, including Skylane Dr, Brighton Dr, Hiatus Rd and Griffin Rd. Design details found throughout the collection include rounded temples, metal accent pieces, a step-down outline, carbon temple detailing, two-tone color schemes, linear embossed temple details and more.

See more: https://buff.ly/3eWgVc8

10/30/2026

Our optical and sunwear picks for fall from a few of our favorite fashion and lifestyle brands.

10/30/2026

Offered in classic black, this IZOD sunglass from ClearVision Optical is lightweight and easy to wear all season long.

See more: https://buff.ly/EhVyGYF

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