03/10/2020
For our Travelers Coming to NYC Soon.
Starting at noon on Thursday, remaining seats for five of the hottest tickets on Broadway will be going for a fraction of their normal price, selling for just $50 apiece at all performances through March 29.
Producer Scott Rudin today announced the extraordinary measure of establishing the deep-discount flat rate for all five of his shows, all of which have been playing to sold-out houses or close to it.
That includes long-running smash The Book of Mormon, blockbuster drama To Kill a Mockingbird and the recently opened revival of West Side Story, which has been pulling capacity crowds. Also covered are two plays currently in previews and off to a strong start at the box office: Who's Afraid of Virginia Woolf?, starring Laurie Metcalf and Rupert Everett; and the epic saga of the immigrant brothers who became a capitalist institution, The Lehman Trilogy, directed by Sam Mendes.
"These are shows that are playing to fantastically healthy business," Rudin told The Hollywood Reporter. "My partners and I want the buildings full — even, and especially, during this crisis — and this is the way to ensure it. I don't want the actors looking into a sea of red velvet. Nobody wants that. I want no deadwood in these buildings — and my colleagues and I want to give people the chance to see these shows when they otherwise might not be able to afford tickets or to even get tickets."
"Nobody knows what this will be or how long it will last," said Rudin. "I'm assuming it will be a fast burn and that life will soon be back to normal. In the interim, while it's happening, we want to look after both our colleagues and our customers with as much care as we can. That includes showing up to give great shows to the people who are showing up to see them. That's our obligation."
