Little Hippie

Little Hippie We make officially licensed Grateful Dead merch, and we have a cool shop in Brooklyn, NY. Founded in 2003 by Taylor Swope. http://www.littlehippie.com
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For small business stories partnerships [email protected]. Little Hippie is the creator of fun and funky hippie-inspired products for men, women, and children. An official Grateful Dead licensee, Little Hippie specializes in imprinted apparel and woven blankets. The company was founded by and features the original artwork of Taylor Swope, and in some cases her collaborations with other artists. Social Media Policy:
http://blog.littlehippie.com/little-hippies-social-media-policy/

New York Stealie tanks in two styles - relaxed and racerback. The relaxed tank is full length with a full back, taped co...
08/10/2026

New York Stealie tanks in two styles - relaxed and racerback.

The relaxed tank is full length with a full back, taped collar and seams, 100% cotton, solid baby. Kinda like a t shirt with cutaway shoulders and a shirttail hem.

The racerback is cropped, bare shoulders, raw edges, poly blend navy heather.

Sizing runs big on the racerback, so if you’d wear a medium in the racerback, go with small on the relaxed. The relaxed tank works both tucked in or out, the racerback isn’t really meant to be tucked in.

Whichever one is your style, there’s no better way to show your New York Dead Head spirit! 🧡⚡️💙

Officially licensed by Grateful Dead. Pics taken in Domino Park behind our shop at 250 Kent Ave in Brooklyn. For local skate meetups, check out Liza Bernardi 🌀.

07/03/2026

Deals going down all weekend at LittleHippie.com. All Grateful Dead items 20% off through Sunday 7/5. Apparel, blankets, stickers, greeting cards and more. Don’t miss it! Happy fourth!

07/03/2026

I’ve been feeling the loss of Dead and Company hard this week. I know I’m not alone in this. It’s like a gestalt of grief connecting so many of us.

A couple nights ago, I was closing up our Brooklyn shop with the speaker still playing music. Throwing Stones came on randomly, and it stopped me in my tracks. I was hit by a wave of emotion and memories, and that feeling of wanting to go home, when you know home doesn’t exist anymore. I went through the ritual motions, locked up, and left in a daze.

I biked to a friend’s house from there, tears making a mess of my glasses on the way. I felt silly, it was just a song. It was just a band. Except, c’mon, we’re talking about the Band Beyond Description here.

I have such a vivid memory of hearing Throwing Stones played at Fare Thee Well, a weekend that I had, at the time, thought was going to be the end of my years as an itinerant Deadhead. By then, I’d spent over a decade wandering the country in search of the sound, in a post-Jerry landscape. In fact, it was only the beginning of another decade, eleven as yet unexplored years that would take me through massive chapters of personal and professional growth, on a path that ultimately led me to the shop I had just left.

Since opening a brick-and-mortar five years ago, I’ve constantly struggled with knowing where I should be - in the shop or at the shows. There was so much about vending on tour that I always cursed. The driving was brutal, but even worse was the absurd competition to get a spot in every lot. As the years of Dead & Co went on, it escalated, to the point where we were all showing up the night before to get in line, and self care was a thought you were better off not thinking. On top of that, we often had extreme weather, lack of sanitation, fights and frustrations, and never ever enough sleep. It was a rough way to live, and an even rougher way to age, but there was a thrill to it that no other experience in my life has even closely rivaled. The rewards were in the songs, and redemption came when you closed your eyes and danced.

06/30/2026

Anyone else yearning for some drums & snuggles? I know, seems gross, lying on the Sphere floor, but it was the best, and I’d do it again in a heartbeat. Nothing like getting your chakras aligned by Mickey’s beam and feeling the vibrations of his drumming with Jay & Oteil! Sphere’s haptic seats were cool, but something about lying on the floor with friends and strangers reminded me of what I’ve always loved about the live music scene. Connection under the strangest of circumstances and the creation of spontaneous rituals that in retrospect always seemed destined to happen. Dead & Company was full of moments like that.

Ready for her first Dark Star show! ⚡️🌟
06/26/2026

Ready for her first Dark Star show! ⚡️🌟

06/25/2026

Also, a truck came by and watered our new tree. ⚽️🧨🌳💦

Whoever it is in the NYC mayor’s office that decides where to plant trees deserves a big thank you from West Williamsburg! So many new trees planted on and around Kent Avenue this spring! 👏🙏😊

Just another June night in Brooklyn. Grateful to be a small business owner in New York City. 🥳😎

Address

250 Kent Avenue
New York, NY
11221

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 7pm
Thursday 10am - 8pm
Friday 11am - 8pm
Saturday 11am - 8pm
Sunday 11am - 8pm

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