03/29/2026
Our Nowruz Haftseen design is featured in !!
Thank you for this beautiful feature and for the stunning photography
We’re so grateful to have partnered with an incredible group of Iranian women to bring this meaningful Persian New Year celebration to life at . Thank you .ykitchen for trusting us with the Haftseen design. It was an honor to be part of such a special collaboration.
Nowruz, meaning “new day” in Persian, marks the arrival of spring and the Persian New Year. At its center is the Haft-Seen, a spread of seven symbolic elements beginning with the letter “S”, where heritage, symbolism, and beauty come together to celebrate renewal.
This year’s design explores the balance within this centuries-old tradition: honoring the past while allowing it to feel contemporary and expressive, balancing abundance with restraint, and symbolism with aesthetics. I wanted this year’s Haftseen to feel both rooted in tradition and alive in the present moment.
Growing up in Iran, gathering and hosting have always been central to our culture. That perspective continues to shape my work, creating spaces where people come together, and where florals bring warmth, intention, and connection.
Collaborating with other Iranian women made this project especially meaningful at a time when community feels more important than ever. Nowruz remains a unifying celebration and a reminder that renewal is constant, and hope endures.
Full feature here: https://www.vogue.com/article/nowruz-dinner-new-york-city-jeans
Thank you to all other partners and our team who made this possible
nyc
