A Start Up Store

09/14/2016

From A Start Up Store to STORY !

Rachel Shechtman, the founder and chief executive of the Manhattan-based concept store Story, shares seven key lessons for ensuring success in modern retail.

09/14/2012

7 days left to participate in our next STORY: Making Things! And....wing $20k!

Calling all architects, designers and everyone in between! Here's a chance to display your creativity and win $20,000 towards an installation in NYC. Learn more and submit your ideas on Architizer: http://www.architizer.com/en_us/competitions/making-things/

07/18/2012

Calling all Fashion Start-ups and Retailers. ENTER TO WIN a RENT FREE month in September to showcase your company and receive a myriad of business benefits, exposure and sales! APPLY NOW. Deadline is July 30th!

Welcome to Project Pop-Up New York City

06/25/2012

We had the opportunity at the last minute to host this amazing event! Come one, come all and experience pitches from some of the most promising fashion startups in NYC and hear from top investors!

Come watch the most innovative fashion startups presenting and getting instant feedback from the panel of leading investors in the space. 4 startups will get a chance to receive valuable feedback as w

06/18/2012

Our latest issue at STORY and first ever co-curated edition with Cool Hunting!

Rachel Shechtman's latest retail narrative edited by Cool Hunting

05/16/2012

It’s the last week of COLOR at Story, so why not live it up? Sugar, spice and everything nice…that’s what girl’s nights are made of. Come one, come all!!!

05/14/2012

We are very honored that our founder Rachel Shechtman is representing STORY (formerly A Start Up Store) as one of the 100 most creative people in business. http://www.fastcompany.com/most-creative-people/2012/rachel-shechtman

Rachel Shechtman is the founder of Story, a Manhattan boutique that updates its theme--and products!--every four to eight weeks."When we think of the next generation of retail design, we think about storytelling," she says. "My rule: 70% of an experience should be what consumers know and 30% should ...

04/19/2012

Sunday April 22 Join us at 2pm for Biodynamic Wine tasting x BLOCK PARTY!!!

…and cocktails! As the temperature rises, the sunlight lingers a little bit longer and the buds begin to break, we are preparing our neighborhood Earth Day celebration! Please just us and three of our favorite Chelsea hot spots hot spots and neighbors: Appellation Wine & Spirits, Cookshop & Moran’s...

04/12/2012

Founded last December by marketing consultant Rachel Shechtman, STORY is a very special kind of retail space.

04/03/2012

Color is this month's theme at STORY, a NYC store-gallery- that changes every four to eight weeks.

04/02/2012

Join us for wine and learn from expert and Benjamin Moore color guru Sonu Mathew Wednesday from 6-8

03/24/2012

Baublebar is back, along with our new friends at StyleMint and CHROMATIC gallerie. Now open featuring over 1,000 amazing items in any amazing and endless colors...

COLOR!!! We teamed up with color authority Benjamin Moore to showcase their new collection Color Stories in the second issue of ST[ ]RY. And, we called in some new friends and old to help us bring this story to life!