02/06/2025
✨ 70 Years of Passion for Haircare ✨
In 2025, we celebrate 70 years of company history, the one of a family business that began in 1955. Thanks to passion and an unwavering commitment to quality, Valera has become a symbol of Swiss-made excellence recognised worldwide. 🇨🇭
For 70 years we have been pursuing our mission: to create tools that enhance the beauty of hair, with impeccable design and cutting-edge technology. Each product is designed for those who want the best, from professionals to the most demanding users.
But our journey does not stop here: we are ready to write a new chapter of innovation and style together. Follow us to discover our novelties and continue to experience the passion for haircare with us!